Job Description

About Netball Australia

Netball Australia (NA) drives netball nationwide, shaping the sport from grassroots to greatness. As a proud member of World Netball, NA governs the national teams, the Suncorp Super Netball league, and supports the development of the game at every level from local courts to the global stage. With more than 8 million Australians engaged in netball, a fiercely passionate fanbase, and record-breaking league attendance, we are proud of the strong position our sport holds today and the momentum we continue to build.

Following the launch of our ambitious ten-year strategic plan, Made in Netball, we have a clear vision to grow and evolve the game and strengthen its place in the lives of Australians for generations to come. It’s more than a plan; it’s a bold call to action, and we’re looking for people ready to step up and turn our ambition into reality.

At NA, you’ll contribute to a sport that connects communities, inspires excellence, and creates lasting impact. You’ll join a team that is passionate, and united by a shared purpose. Together, we are shaping the future of one of Australia’s most loved sports during a period of significant opportunity and momentum, as we look ahead to the 2027 Netball World Cup on home soil in Sydney as well as celebrate 100 years of netball in Australia; a century defined by passion, progress, and purpose - while also setting our sights firmly on the next chapter of the game’s evolution.

This is your chance to play a meaningful role in the future of our great sport, helping ensure netball continues to thrive, inspire, and lead by example both on and off the court.

About the Role

We are seeking a skilled and strategic individual for a role focused on driving participation growth across netball. Working collaboratively with Member Organisations and key stakeholders, this position will lead national marketing campaigns, digital platforms, brand storytelling and community engagement initiatives that attract, retain and re-engage participants. The role will strengthen connections across the netball community, enhance the participant experience, and showcase the positive impact of netball for individuals and communities across Australia.

Key responsibilities include:

Participation Growth

• Play a leading role in the development and delivery of national marketing campaigns that drive netball participation, including the National Play Netball Campaign, with a focus on awareness, acquisition, retention and re-engagement.
• Use market insights, participation data, and customer trends to inform strategy and optimise campaign performance.
• Partner with Member Organisations, Associations, Clubs, and Schools to support participation growth and the delivery of alternate participation offerings

Content & Brand

• Develop and deliver compelling content and campaigns that showcase netball’s impact and celebrate the stories of athletes, coaches, officials, volunteers, clubs and participants.
• Ensure brand consistency and alignment across all marketing and communication activities.
• Contribute to the planning, delivery, and evaluation of marketing campaigns across paid, owned and earned channels.
• Collaborate across the organisation to ensure marketing initiatives support participation, commercial, and brand objectives.

Community Engagement

• Support initiatives that empower, engage, and recognise coaches, officials, volunteers, and community leaders.
• Promote the accessibility and utilisation of participation, coaching, and officiating resources and programs.
• Lead the planning, development, launch, and ongoing management of a central public-facing netball website, ensuring it provides a seamless and engaging participant experience.
• Define business requirements and manage the end-to-end delivery of website enhancements, new functionality, and digital projects.
• Oversee the integration of registration systems and digital platforms to create a seamless participant journey.
• Establish and promote a centralised resource hub that improves access to tools, information, and support for the netball community.

About You

We are looking for someone who possesses the following:

• Alignment to our NA Values – Belong, Be Bold, Be Your Best;
• Demonstrated experience in marketing, community engagement, participation development, sport marketing, or a related discipline;
• Proven ability to develop and execute integrated marketing campaigns that drive customer acquisition, engagement, and retention;
• Experience managing digital platforms, websites, customer journeys, and community engagement initiatives;
• Knowledge of website architecture, information design, accessibility standards, SEO, and user experience (UX) best practices;
• Knowledge of digital platform integrations, including CRM, registration, membership, payment, and marketing technology systems;
• Strong stakeholder management skills with the ability to influence and collaborate across multiple organisations and levels;
• Strong analytical capability and experience using data and insights to inform strategy and decision-making;
• Excellent written and verbal communication skills, including storytelling and content development; and
• Demonstrated project and budget management experience.

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalised groups tend to only apply when they check every box. If you think you have what it takes, but don’t necessarily meet every single point above, please still get in touch. We’d love to have a chat and see if you could be a great fit.

What We Offer

• Vibrant Culture: A supportive, inclusive, high-energy, and values-driven team with a passion for our sport.
• Hybrid Working: Flexibility to work from home alongside office connection days, based on role requirements.
• Employee Wellbeing: Additional Wellbeing Leave, Annual Flu Vaccinations & Skin Checks.
• Paid Parental Leave, Fertility Leave, Birthday Leave.
• Pets in the Office Fridays, Opportunity to attend Netball matches, and free breakfast bar on-site

Other Information

The role is based at Netball’s Head Office in Fitzroy/Wurundjeri Woi Wurrung country. Given the unique nature of the sports industry, and the domestic & global reach of our organisation, travelling and working outside of traditional office hours may be required. Our teams work flexibly, and we encourage the successful applicant to discuss flexible working options with their People Leader.

Applications close 21 August 2026 at 9:00pm AEST Please note, we reserve our right to shortlist and interview prior to the advertisement expiry, so if this sounds like you, and we hope it does – we encourage you to submit your application promptly. We do not take for granted the high volume of applications we receive, but please be aware this means we are only able to contact shortlisted candidates.

Netball Australia takes our Safeguarding responsibilities seriously and we provide an environment that is safe for our child and adult beneficiaries. All successful candidates will undergo a criminal record and Working with Children check prior to employment and must be able to hold valid checks at all times throughout their employment. We provide our staff and volunteers with ongoing supervision, support and training in their work with child and adult beneficiaries. We have a collaborative, supportive, and diverse culture and promote the continued development of our team members! We believe your religion, age, disability, sexual orientation, gender identification or culture do not define you nor impact your application or employment with Netball Australia. We are a sport for all people across the community and take pride in providing a diverse, inclusive, and safe environment for all.