Job Description

YOUR DAY TO DAY

• -Media strategy: Responsible for further developing, implementing, and fine-tuning the organization’s media strategy. Building media relations; identifying media opportunities; anticipating challenges and coordinating responses.
• -Influencers & KOLs: To have a list of relevant luxury influencers & KOLs that can be activated for hotel stays and special event opportunities.
• -Maintains a comprehensive list of international and local media contacts.
• -Crisis Management: To work closely with Director of Marketing & Communications to develop media plans to tackle any crises that may occur.
• -Public Relations Events: Organize media launches and PR events that generate strong media interest and create meaningful opportunities for positive coverage.
• -Supports Director of Marketing to manage external vendors and media agencies; work with agency partners to identify strategic media buys for the hotel.
• -Liaises with IHG Brand Team’s PR leadership to ensure media placement for hotel supports the overall hotel marketing strategy.
• -Acts as a consulting resource for property marketing and ensures all photography adheres to brand voice.
• -Internal Communications: To support the internal communications requirements of the Marketing team.
• -Social media. Working with the Digital Marketing Manager to support the hotel’s growing social media requirements by supplying content and dovetailing with traditional media activity.
• -Perform any other duties that may be assigned by the management from time to time.

GUEST EXPERIENCE

• -Shape positive media coverage and public perception that builds guest confidence and anticipation before they arrive
• -Ensure PR events, media visits, and influencer stay reflect the same care and poise guests experience throughout their journey
• -Support crisis communications with speed and discretion, protecting the guest experience when issues arise
• -Work with the Digital Marketing Manager to ensure media and social storytelling stay consistent with the guest journey

RESPONSIBLE BUSINESS

• -Uphold ethical, transparent media relations practices, including honest disclosure in influencer and media partnerships
• -Ensure crisis communications protocols comply with legal, regulatory, and IHG brand requirements
• -Manage media and PR budgets responsibly, tracking spends and value against agreed outcomes
• -Protect the hotel's reputation and licence to operate through responsible, accurate public communications

ACCOUNTABILITIES

• -Growth and quality of the hotel's media coverage, reputation, and share of voice
• -A maintained, active network of relevant media, influencer, and KOL relationships
• -Timely, effective crisis communication response when issues arise
• -Successful delivery of PR events, media launches, and press opportunities that support hotel visibility

WHAT WE NEED FROM YOU

-To thrive in this role and bring poise and precision to the guest journey, you'll need:

• -Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field
• -Minimum 3–5 years' experience in public relations, media relations, or communications, ideally in hospitality or luxury lifestyle
• -An existing network of media, press, and luxury influencer/KOL contacts
• -Proven crisis communications experience, with the ability to respond quickly and professionally under pressure
• -Strong written and verbal communication skills in English, with the ability to craft compelling press materials
• -Confident representing the hotel with media, partners, and external stakeholders

HOW DO I DELIVER THIS?

At Regent Kuala Lumpur, we want you to be your best every day. You can show this by delivering our Regent Service Style and living our Regent People Attributes, bringing calm, care and poise to every guest journey.

REGENT BRAND SERVICE STYLE

• Delivering a harmonious flow – At Regent, we deliver an uninterrupted flow of tranquility to our guests throughout their journey. We do this by removing tension and friction, creating a sense of total serenity.
• Acting with thoughtful kindness - At Regent, we're gracious hosts — considerate, generous, kind and above all thoughtful. We do things without being asked. Our service comes from the heart, and our instinctive warmth always shines through.
• Curating decadent moments - At Regent, we create moments of awe — whether large or small, these touches of discreet opulence inspire and delight. We do this through our knowhow, as real connoisseurs, and through our knowledge of guests, as real people.