Job Description

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Marketing and Communication manager (m/f/d)

Bayer S.p.A. is looking for a dynamic and strategic Marketing and Communication Manager to join our Pharmaceutical Marketing Team.

The successful candidate will have a strong background in Customer Experience (CX) and Omnichannel engagement and will initially focus on the Women Health Therapeutic Area.

He/she will integrate strong marketing skills with a deep understanding of customer interaction with the brand, ensuring that every touchpoint contributes to a positive and consistent experience offline and online.

YOUR TASKS AND RESPONSIBILITIES:

• Lead the development and execution of marketing product strategies and create the brand plan, integrating CX and omnichannel principles
• Analyze the market environment, competitive landscape and insights
• Collaborate cross-functionally with Medical, Sales, Market Access, Analytics and all other teams to design and implement customer-centric solutions
• Translate customer insights into actionable product features and engagement strategies
• Define and monitor KPIs to measure the impact of online and offline initiatives
• Drive the creation of customer personas and journey maps to inform product development and communication strategies
• Build omnichannel campaigns for specific targets, leveraging marketing automation tools (e.g. Salesforce Marketing Cloud - SFMC)
• Champion a test-and-learn culture through pilots and experimentation across channels
• Support the transformation from reactive to value-driven CX by embedding customer feedback loops and continuous improvement mechanisms
• Contribute to the evolution of experiential events
• Control budget spending and ensure effective management
• Develop and manage projects to implement tactics aligned with the product activation phase
• Be an active contributor in global brand meetings and in local marketing teams
• Carry out all the above tasks and activities in accordance with local laws, company procedures and the Farmindustria Code of Ethics
• Be responsible for defining and balancing all channels (digital and non-digital) to be used in campaigns
• Be a subject matter expert to promote marketing skills within the organization and an active contributor to the Marketing Chapter team
• Identify and manage relationships with agencies and vendors ensuring compliance with Bayer standards
• Be responsible for scouting new trends in marketing plans and sharing them with the Marketing Chapter
• Be innovative, stay up to date with market developments, and monitor competitor activities

WHO YOU ARE:

• Degree in Marketing, Economics or Business Management or related fields
• At least 6 years of marketing experience in pharmaceutical and/or healthcare companies, including 1-2 years in marketing leadership roles
• Experience in Women’s Health Care and/or Oncology, with proven ability to manage complex therapeutic areas and multiple stakeholders is preferred
• Proven experience in managing lead generation campaigns, relationship marketing, remote detailing, digital promotion, online promotion and event management
• Understanding of forecasting activities and fundamental financial principles
• Creative Thinking and problem-solving attitude
• Excellent communication and storytelling skills to engage internal and external stakeholders
• Experience with agile methodologies and cross-functional team collaboration
• Analytical mindset with the ability to interpret complex data and translate it into strategic actions
• Strong organizational skills with the ability to prioritize and adapt to meet deadlines
• Proven VACC leader: Visionary, Architect, Catalyst and Coach
• Entrepreneurial mindset and results-oriented approach
• Digital skills with excellent knowledge of the Microsoft Office suite, generative AI tools, and marketing automation platforms
• Residence or domicile in Lombardia
• Fluent knowledge of English (written and spoken) and Italian mother tongue

Location: Milan

Type of contract: Permanent

Application Period: 8.04.2026 - 21.04.2026 Reference Code: 864704
Division: Pharmaceuticals Location: Italy : Lombardia : Milan
Functional Area: Marketing Position Grade: VS 1.2 - A1
Employment Type: Regular Work Time: Full Time
Contact Us
Address
E-Mail Viale Certosa 130, 20156 Milano HROP_Italy@bayer.com