Reporting to: Director of Digital Strategy
Department: New Customer Acquisition / Digital Strategy
Location: Boston, MA (Hybrid – 3 days per week in office)
Grand Circle Corporation is the leader in international travel, adventure, and discovery for Americans aged 50+. Headquartered in Boston, MA — with more than 45 offices globally — over two million Americans have traveled with our award-winning brands: Grand Circle Cruise Line, Overseas Adventure Travel, and Grand Circle Travel.
We’re looking for a Marketing Analytics Manager to serve as the performance measurement lead for all paid marketing efforts across Overseas Adventure Travel (O.A.T.). This role ensures every marketing dollar is tracked, analyzed, and optimized toward measurable business outcomes — from lead generation through bookings and pax. Working closely with the Director of Digital Strategy, internal Analytics, and our external media agency, this position will bridge the gap between channel performance and business-level impact, while helping evolve our attribution and data-driven decision-making capabilities.
Own all paid media performance reporting across digital channels (SEM, paid social, display, video, programmatic, etc.) by developing and maintaining dashboards and reporting frameworks.
Connect channel performance to business KPIs including leads, bookings, pax, CPA, and ROI to inform investment decisions.
Partner with internal Analytics to align data sources, integrate offline conversion data, and ensure reporting accuracy.
Collaborate with the media agency on pacing, spend efficiency, and performance tracking against business goals.
Lead attribution and measurement evolution, supporting multi-touch attribution, data matching, and first-party data development.
Provide proactive insights and recommendations to improve channel performance and marketing ROI.
Support forecasting and financial planning by aligning spend projections with performance trends.
Champion data governance and reporting consistency across teams and systems.
5–8 years of experience in marketing analytics, digital media measurement, or channel performance roles.
Strong understanding of paid digital channels and their respective KPIs.
Proven ability to connect marketing performance to revenue and business outcomes.
Hands-on experience with tools such as Google Ads, Meta Ads Manager, Google Analytics, Looker Studio, Tableau, Power BI, or similar BI tools.
Experience collaborating with or managing external media agencies.
Familiarity with attribution modeling, conversion tracking, and CRM integration.
Excellent communication skills with the ability to translate complex data into insights for non-technical audiences.
Self-starter with strong analytical skills, curiosity, and a collaborative mindset.
The base salary range for this role is $135,000 – $155,000 annually for employees based in Boston, MA. Final compensation may vary and will be determined based on factors such as relevant experience, skills, internal equity, and geographic location. In addition to base pay, this role is eligible for an annual incentive bonus and first-class benefits, which include:
Health & wellness: Comprehensive and heavily subsidized medical, dental, and vision plans, on-site gym access, holistic wellness resources, and group fitness classes.
Time for you: Substantial Paid Time Off (PTO), 11 paid holidays (including Memorial Day, Labor Day, and Juneteenth), Summer Fridays, and extensive parental leave (up to 12–16 weeks paid at 100%).
Travel more, spend less: 50% off our trips for you and a companion, 25% off for immediate family members, plus exclusive quarterly travel deals.
Your future, secured: 401(k) match, life insurance, and disability coverage.
Continuous growth: Tuition assistance, international professional-development travel opportunities, and direct access to Pinnacle Leadership & Team Development.
Extra perks: Commuter benefits, FSAs, pet insurance, discounts on home and auto, and paid volunteer time off.
To learn more, visit gct.com, oattravel.com, and grandcirclefoundation.com
We’re in the business of changing lives—starting with yours. If you want your workdays to be exciting, challenging, and rewarding, consider a career at Grand Circle Corporation (GCC).
GCC is the largest U.S. provider of international vacations for Americans aged 50 and older. We’re a family of three brands: Grand Circle Cruise Line, Overseas Adventure Travel, and Grand Circle Travel. Our small group sizes, unsurpassed value and excellence, and unique itineraries position us as the industry leader in travel and discovery.
GCC works hard to provide a workplace that is stimulating, fulfilling, and meaningful for our associates—an environment where personal passion and professional potential are explored equally. Our associates are curious, compassionate, and hard-working people that strive for excellence. But we also like to have fun along the way. At GCC, we constantly challenge each other to try new things and find innovative ways of doing business. We encourage risk-taking in our associates—and we understand the value of learning from our mistakes.
Global citizenship is central to our success. Through Grand Circle Foundation, we commit our time, energy, and resources to the communities in which we live and explore. There are volunteer opportunities throughout the year; in fact, more than 95% of our associates participate. Whether biking the Pan-Mass challenge to support cancer research or helping a homeless veteran move into a new apartment, our associates help change the world every day. This emphasis on maximizing each person’s potential in body, mind, and heart embodies the true spirit of GCC.
We’ve been providing impactful, intercultural experiences for our travelers for decades. If you want a career that will change lives—both for our travelers and for yourself—view our open positions and submit an application today.
To learn more about our company values and our history, visit www.gct.com/general/about-us.
