Job Description

Marketing Analytics & Growth Manager

What You’ll Do

• Channel Optimization & Performance Hunting: Partner daily with Channel Managers (Paid, SEO, Email) to find the "win." You don’t just report spend; you identify which campaigns are driving high-LTV customers and which are just driving "noise."
• Q-Team & Sales Velocity: Become the analytical engine for our Q-Team. You’ll analyze lead-to-close velocity, identify where high-value leads are dropping off, and build the feedback loop that tells Marketing exactly which leads the Q-Team actually wants.
• Subscription Economics & LTV Modeling: Build and operationalize the models that track the "Liquid Web Journey"—from a $50 VPS signup to a $2,000 Dedicated Cluster. You’ll develop payback and CAC views to ensure every dollar spent is a smart one.
• Expansion Strategy (Upsell & Cross-sell): Use data to find the "Upgrade Triggers." You’ll model the pathways for account expansion and identify the best moments to prompt a customer to move from VPS to Dedicated or add on security and backup services.
• Attribution & "Readout" Authority: Own the measurement for A/B tests and funnel experiments. You’re the one who calls the "win" or "loss," providing the statistical confidence that allows the team to move fast and double down on what works.
• Power BI Reporting & Governance: Own the Liquid Web Marketing reporting suite. You turn complex data into executive-ready "stories" and maintain the semantic models that serve as the single source of truth for the department.

What Success Looks Like (6–12 Months)

• The Growth Map: Channel Managers have a clear, automated view of LTV:CAC and payback by channel and product.
• Q-Team Efficiency: Lead-to-close conversion rates have improved because you’ve identified and removed friction in the sales funnel.
• Expansion Visibility: Upsell and cross-sell velocity are visible and actionable for both Marketing and Sales.
• A Culture of Testing: We are running faster, smarter experRequired Qualifications

• Experience: 3–5+ years in Marketing Analytics, Data Science, or Growth—ideally in a subscription-based (SaaS/Hosting) environment.
• Optimization Mindset: You don't just "do data"; you look for timents because your "Readouts" provide immediate, defensible next steps.
• he "Why" and suggest a better way to hit the target.
• Revenue Growth: Demonstrated ability to analyze and optimize upsell/cross-sell funnels and product attachment rates.
• Communication: Strong cross-functional partner skills; able to explain complex cohort math to a Marketing Manager and high-level ROI to a VP with equal clarity.

Working Style

• Builder Mindset: Comfortable moving from messy, raw data to reliable, automated systems.
• Fast & Scrappy: You know when a "directionally correct" insight today is better than a perfect model next month.
• Collaborative Partner: Able to influence without authority and level up the team’s data literacy through high standards.