Job Description

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Position Title:

Marketing Analytics and Research Specialist

Job Category:

Academic Staff

Employment Type:

Regular

Job Profile:

Market Research Analyst II

Job Duties:

University Marketing at the University of Wisconsin–Eau Claire is seeking an innovative and analytically minded Marketing Analytics & Research Specialist to help build and lead the department's marketing analytics capability. This newly created position offers a unique opportunity to establish reporting frameworks, performance measurement standards, dashboards, and data-informed practices that will shape how marketing effectiveness is measured and optimized across the university.

Working as part of a collaborative and strategic marketing team, this position will analyze marketing performance, audience engagement, and enrollment data to generate actionable insights that improve marketing outcomes and support institutional priorities. The position will also utilize audience and consumer research methods, as needed, to deepen understanding of prospective students and other key audiences and inform marketing strategy.

The successful candidate will enjoy building new capabilities, translating complex data into meaningful recommendations, and partnering with colleagues across the university to strengthen marketing performance and support enrollment success. This position is primarily based on the UW–Eau Claire campus and is eligible for a hybrid work arrangement of up to one remote workday per week following successful onboarding, consistent with university policy and departmental needs.

Core Job Accountabilities
• Develops, maintains, and communicates marketing analytics dashboards, reports, and performance measurement tools to support data-informed decision making across marketing, enrollment, and institutional marketing initiatives
• Analyzes marketing, enrollment, audience, website, campaign, and engagement data to identify trends, opportunities, risks, and actionable recommendations
• Build and continuously enhance the University's marketing analytics capability by establishing reporting frameworks, performance measurement standards, dashboards, processes, and best practices that support long-term organizational effectiveness.
• Supports continuous optimization of marketing strategies, campaigns, tactics, messaging, channels, and audience targeting through performance analysis and insight development
• Partners with marketing team members and stakeholders to evaluate marketing effectiveness, establish performance metrics, and improve outcomes through data-informed recommendations
• Synthesizes and communicates analytics findings through reports, presentations, dashboards, and consultations that translate complex information into actionable insights
• Develops and promotes reporting standards, performance measurement frameworks, analytics best practices, and data governance processes
• Collaborates with marketing, enrollment, and institutional stakeholders to identify analytics, reporting, and decision-support needs and contributes to strategic planning efforts
• Conducts primary and secondary market and consumer research to support audience understanding, and inform marketing strategy development, institutional planning, and decision making
• Collects, analyzes, and interprets qualitative and quantitative research data and communicates findings and recommendations to stakeholders
• Manages multiple projects, competing priorities, timelines, and stakeholder requests
• May manage budgets, contracts, or relationships with external analytics, research, or data vendors

Key Job Responsibilities:

• Participates in the development and communication of procedures and practices including intake, best practices, and reporting standards

• Manages stakeholder relationships to understand consumer research needs and resolves issues as they arise

• May manage budgets or contracts for third parties

• Executes primary and secondary consumer research methodologies, synthesizes and analyzes data, and reports results to support a variety of functional areas

• Trains researchers, provides feedback on research design or communication, monitors workflows, and resolves routine personnel issues. May supervise staff

• Communicates insights and recommendations to stakeholders through written reports and/or presentations and educates stakeholders on sound research practices

Department:

University Marketing

Compensation:

$50,000-$65,000 based on relevant experience

Required Qualifications:

• Bachelor's degree in marketing, market research, business, communications, statistics, data analytics, social sciences, or a related field.
• A minimum of three (3) years of professional experience in marketing analytics, data analytics, market research, consumer insights, business intelligence, or a closely related field.
• Experience collecting, integrating, analyzing, and interpreting quantitative and qualitative data from multiple sources to support business, marketing, enrollment, or organizational decision making.
• Experience developing dashboards, reports, data visualizations, or presentations that translate complex information into actionable insights and recommendations.
• Experience evaluating performance metrics and identifying opportunities to optimize marketing effectiveness and organizational outcomes.
• Knowledge of research methodologies, survey design, data collection techniques, and analytical best practices.
• Strong analytical, critical thinking, and problem-solving skills.
• Demonstrated ability to manage multiple projects, priorities, and deadlines simultaneously.
• Strong written, verbal, and presentation communication skills, including the ability to communicate technical concepts to non-technical audiences.
• Demonstrated ability to work collaboratively with diverse stakeholders and cross-functional teams.

Preferred Qualifications:

• Experience building or significantly expanding marketing analytics, reporting, research, or business intelligence capabilities, including developing new processes, dashboards, frameworks, or measurement strategies.
• Experience partnering with stakeholders to translate business needs into analytics, reporting, and research solutions.
• Demonstrated ability to build collaborative relationships and serve as a trusted advisor across functional teams and organizational levels.
• Experience analyzing and optimizing marketing, communications, enrollment, or audience engagement efforts using data and performance metrics.
• Experience with analytics, visualization, survey, CRM, or reporting platforms such as Google Analytics, Looker Studio, Tableau, Power BI, Qualtrics, Slate, Salesforce, or similar tools.
• Experience conducting audience, consumer, or marketing research, including surveys, focus groups, interviews, competitive analysis, or audience segmentation.
• Experience developing dashboards, performance measurement frameworks, and reporting standards.
• Experience supporting strategic planning, marketing strategy development, or organizational decision making through analytics and audience insights.
• Experience presenting analytics findings and strategic recommendations to leadership or executive stakeholders to inform decision making.
• Experience working in higher education, enrollment management, marketing, communications, or a similarly complex stakeholder environment.
• Experience managing research vendors, consultants, or third-party data resources.

How to Apply:

Applications are submitted electronically.Please follow instructions found on the following UW-Eau Claire Website: http://wisconsin.wd1.myworkdayjobs.com/UW_Comprehensives You must create an account and login before you can apply. Please be sure you have included the following in PDF format

• Cover letter
• Resume
• Names and contact information for three references.

To ensure consideration, completed applications must be received by August 7, 2026

Note: Applicants must be legally authorized to work in the United States. We are unable to sponsor or transfer employment visas for this position.

Contact Information:

Jay Edenborg
Director of University Marketing
edenbojr@gmail.com

Special Notes:

INSTITUTIONAL OVERVIEW

UW-Eau Claire, an institution of approximately 9,000 students and 1,200 faculty and staff, is consistently recognized as a top comprehensive university in the Midwest and is widely known as a leader in faculty-undergraduate research and study abroad. We strive for excellence in liberal education and select graduate and professional programs through commitment to teaching and learning and dedication to our core values of diversity, sustainability, leadership, and innovation. To learn more about UWEC, visit  https://www.uwec.edu/human-resources/employment-opportunities/

The City of Eau Claire, situated at the confluence of the Chippewa and Eau Claire rivers, is at the center of a metropolitan area of approximately 100,000 people located 90 miles east of Minneapolis/St. Paul. The area features beautiful parks and trails, strong public schools, a vibrant arts scene and local food culture, and abundant recreational opportunities.

ADDITIONAL INFORMATION

The university reserves the right to contact additional references with notice given to the candidates at an appropriate time in the process. Employment will require a background check. Employment will also require you and your references to answer questions regarding past conduct related to sexual violence and sexual harassment.

The Universities of Wisconsin will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis. Stat. §. 19.36(7).

The UW-Eau Claire Police Department is dedicated to maintaining a safe and secure environment for learning and working. Although crime at the University of Wisconsin-Eau Claire is limited, the University Police want students, faculty and staff to be aware of crime on campus and the area surrounding the campus. The Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act is a federal law that requires colleges and universities to disclose annual information about campus crime. Visit  Campus Security and Fire Report Also visit our  Campus Security Authority(CSA) policy.

UW is an Equal Opportunity Employer

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, disability, status as a protected veteran, or any other bases protected by applicable federal or State law and UW System policies. We are committed to building a workforce that represents a variety of backgrounds, perspectives, and skills, and encourage all qualified individuals to apply.