Job Description

About Patria

Patria is, essentially, a long-lasting and resilient entrepreneurial Partnership, that continually observes reality, anticipates trends and adapts to capture them. Here we are home to professionals who carry this entrepreneurial spirit, who know how to transform ideas into real business opportunities, and who are engaged in the development and perpetuation of the Partnership.

The Marketing Analytics Analyst acts as a strategic liaison between operational teams and the Marketing Business Intelligence function, ensuring a deep understanding of business needs and translating them into actionable analytics solutions. This role is responsible for defining performance indicators, generating strategic insights, and supporting data-driven decision-making to enhance customer experience and drive business performance.

Key Responsibilities

Business Needs Analysis

• Lead complex and comprehensive business analyses to identify strategic opportunities and challenges.

• Define data collection approaches and analytical frameworks to support business initiatives.

• Align analytics projects with customer and business &marketing needs, ensuring informed, high-impact decision-making.

KPI and Metrics Development

• Define and drive the strategy for the development of performance indicators and business metrics.

• Conduct data analyses to identify meaningful measurements and success criteria.

• Collaborate with stakeholders to design, refine, and optimize KPIs, ensuring alignment with organizational goals and strategic priorities.

• Monitor KPI effectiveness and recommend enhancements to support continuous improvement.

Cross-Functional Facilitation

• Serve as the primary point of coordination between operational teams, stakeholders, and Business Intelligence functions.

• Facilitate strategic discussions and meetings to ensure alignment across teams.

• Manage the communication of complex business requirements and resolve cross-functional challenges.

• Promote the adoption and implementation of data-driven decisions throughout the organization.

Advanced Data Analysis

• Identify trends, patterns, risks, and opportunities that influence business performance.

• Transform complex data into actionable insights that support business growth and operational optimization.

Reporting and Insights

• Design and deliver high-impact executive reports and presentations.

• Communicate complex findings clearly and effectively to technical and non-technical audiences.

• Provide strategic recommendations based on analytical findings to support business improvement initiatives.

Impact Assessment and Performance Monitoring

• Evaluate the impact of complex initiatives and strategic projects through data-driven assessments.

• Monitor outcomes and implement continuous adjustments to maximize results.

• Ensure initiatives remain aligned with client expectations and organizational objectives.

Team Support and Mentoring

• Act as a subject matter expert for complex analytical challenges.

• Foster knowledge sharing and contribute to the development of analytical capabilities within the team.

Qualifications and Skills

• Bachelor's degree in Business, Statistics, Economics, Data Analytics, Mathematics, Engineering, or a related field.

• Proven experience in business analytics, business intelligence, data analysis, or a related area.

• Strong analytical and problem-solving skills.

• Advanced knowledge of data visualization and reporting tools.

• Experience defining and managing KPIs and performance measurement frameworks.

• Ability to translate business requirements into analytical solutions.

• Excellent stakeholder management, communication, and presentation skills.

• Experience leading cross-functional initiatives and influencing strategic decisions.

• Strong project management and organizational skills.

Diversity:

At Patria we do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. Our employment policies strictly prohibit all forms of discrimination on any of the grounds in relevant laws. All our employment practices are solely based on individual merit and our organization's needs at the time.