As a Marketing Analyst, you’ll turn marketing data into clear insight narratives that support decision‑making and performance improvement. You’ll help connect data, business context and stakeholder needs across reporting cycles, ensuring that insights are not only accurate, but relevant, prioritized and actionable.
→ drive weekly, monthly and annual marketing performance reporting, translating results into clear insights and business implications
→ manage and prioritize stakeholder requests, balancing business needs, available data and reporting timelines
→ ensure accuracy, quality and consistency across data, reporting outputs and insight narratives
→ translate large data sets into clear insights and visual narratives using dashboards, presentations and reporting tools
→ support performance discussions by bringing a strong analytical foundation, commercial understanding and clear point of view
You’ll work closely with marketing teams, commercial stakeholders and cross-functional teams across H&M. The role requires close collaboration with different parts of the business to understand priorities and make sure insights are relevant for decision-making.
We are looking for people with…
→ experience in marketing analytics, performance reporting, business analysis or a similar role
→ strong commercial understanding and the ability to connect marketing activity to broader business performance
→ strong skills in translating data and business context into clear insights, recommendations and presentations
→ experience working with dashboards, reporting tools and structured data sets
→ ability to manage stakeholders, prioritize requests and work across different teams and/or functions
And people who are…
→ structured, detail‑oriented and confident working with data
→ strong communicators who can turn complexity into clear and engaging insights
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.
We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale and our knowledge to push the fashion industry towards a more inclusive and sustainable future.
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.
→ the opportunity to influence marketing decisions through data and insights
→ a collaborative environment where learning, quality and continuous improvement are valued
Our uniqueness comes from a combination of many things — our inclusive and collaborative culture, our strong values and opportunities for growth. But most of all, it’s our people who make us who we are.
Take the next step in your career together with us. The journey starts here.
This is a temporary role for 11 months.
We are committed to a recruitment process that is fair, equitable and based on competency. We therefore kindly ask you to not attach a cover letter in your application.
Founded in 1947, H&M Group is a global design company with ~4,702 stores in 76 markets and 56 online markets. At H&M Group, we believe in making great design available to everyone. It’s essential in everything we do. Our family of brands and business ventures offer customers around the world a wealth of fashion, beauty, accessories and homeware, as well as modern menus with fresh and local produce at some of the brands’ in-store eateries.
But design is so much more than just products; it’s about clever design processes, efficient product flows, creating experiences that enrich, and smart solutions that benefit all our customers.
Sustainability is always at the core of our business. Not only because we like to do what’s right — but it’s also beneficial for our business. We will continue to push for change and lead the way towards a more inclusive and sustainable fashion future.
Do you want to join us? We will trust you with great responsibility right from the start, reward a passionate mindset and encourage an entrepreneurial spirit. When you start a career with H&M Group, there’s no limit to where it can take you.
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