The Demand Generation – General Market leads integrated demand generation initiatives across the full portfolio, focusing on market awareness, lead generation, and pipeline acceleration. This role supports regional commercial priorities by aligning campaigns with sales objectives, distributor strategies, and customer buying behaviors across Central America and the Caribbean.
Job Responsibilities
A. Design and execute regional demand generation campaigns across digital, channel, and field marketing initiatives.
B. Align closely with sales and channel partners to ensure campaigns support regional growth priorities and market realities.
C. Develop customer segmentation, targeting, and lead nurturing strategies across the full buying journey.
D. Track, analyze, and report on campaign performance, lead quality, and pipeline contribution.
E. Support regional go-to-market launches, promotions, and distributor programs.
F. Coordinate with product management and application engineering to translate technical value propositions into compelling messaging
G. Take care of Eaton Brand Presence at the Distributors and Hardware Store levels, according to corporate guidelines
Fundamental
Deseable
Soft skills / Habilidades blandas
#LI-RS6
Eaton is an intelligent power management company dedicated to improving the quality of life and protecting the environment for people everywhere. We are guided by our commitment to do business right, to operate sustainably and to help our customers manage power ─ today and well into the future. By capitalizing on the global growth trends of electrification and digitalization, we’re accelerating the planet’s transition to renewable energy and helping to solve the world’s most urgent power management challenges.
Eaton is an Equal Opportunity Employer. Eaton is committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.
