Job Description

Locations: Mandaluyong, Philippines

Categories: Augment Segment

Req ID: 29077

Overview

Marketing Analyst (CRM)/Marketing Campaign Analyst to join our dynamic marketing team. This is a full-time onsite position based in Mandaluyong City, Metro Manila, operating on a night shift schedule.

Responsibilities

Key responsibilities

• Analyze customer relationship management (CRM) data and marketing campaign performance metrics to identify trends, insights, and optimization opportunities
• Monitor and evaluate the effectiveness of direct marketing campaigns across multiple channels, including email, social media, and digital platforms
• Prepare detailed reports and dashboards presenting campaign performance, ROI, and actionable recommendations for senior marketing stakeholders
• Conduct A/B testing and statistical analysis on marketing materials, messaging, and targeting strategies to improve campaign outcomes
• Collaborate with marketing teams to develop and refine customer segmentation strategies and targeted campaign initiatives
• Maintain and update CRM databases, ensuring data accuracy, integrity, and compliance with data protection regulations
• Support the creation and execution of marketing campaigns, including audience identification, list management, and campaign tracking
• Identify and implement process improvements to enhance marketing efficiency and campaign delivery timelines
• Provide insights and recommendations based on customer behavior analysis to inform marketing strategy and customer engagement initiatives

Qualifications

What we're looking for

• Proven experience in marketing analysis, CRM management, or direct marketing roles, preferably within a BPO, digital marketing, or customer-focused environment
• Strong analytical and problem-solving skills with proficiency in data analysis tools and platforms (Excel, Google Analytics, Tableau, or similar)
• Solid understanding of CRM systems, marketing automation platforms, and customer segmentation methodologies
• Experience with campaign performance analysis, metrics tracking, and KPI development
• Excellent knowledge of direct marketing channels, including email marketing, digital advertising, and customer acquisition strategies
• Strong attention to detail with the ability to manage multiple projects and data sets simultaneously
• Excellent written and verbal communication skills with the ability to present findings clearly to both technical and non-technical audiences
• Proficiency in Microsoft Office Suite and data visualization tools