Job Description

Marketing Analyst — CRM

Department: Technology

Employment Type: Full Time

Location: Kazakhstan

We are seeking a CRM Marketing Analyst to drive the analytical framework for personalization within our Superapp. This role is responsible for transforming behavioral data into actionable communication strategies that optimize the end-to-end user journey. You will provide the quantitative evidence required to scale our CRM operations, ensuring that all automated and ad-hoc engagements drive incremental value and long-term retention. This role requires expertise in marketing analytics, specifically across performance and CRM channels. You will collaborate closely with the product marketing team: build comprehensive dashboards, design & analyze tests, and ensure that marketing investments deliver measurable & positive impact. Your insights will play a key role in scaling global CRM strategy.

Key Responsibilities

• Evaluate performance of marketing campaigns across CRM channels
• Build automated reports and dashboards to track channel efficiency, user acquisition & retention
• Design and analyze A/B tests to assess impact of messaging, creatives, targeting, and product changes
• Contribute to marketing budget planning by forecasting outcomes of proposed initiatives
• Partner with data engineering and marketing teams to improve data pipelines and ensure data quality
• Provide actionable recommendations to optimize customer journeys and increase conversion
• Develop and refine the analytical logic underpinning user segmentation & behavioral triggers

Skills, Knowledge and Expertise

• 3+ years of experience in marketing, product or growth analytics roles
• Proven track record working with CRM or performance channel data
• Strong SQL skills
• Python or R for statistical modeling, cluster analysis, and data manipulation
• Hands-on experience with BI tools (Tableau, Looker, etc.)
• Solid understanding of statistical analysis, A/B testing, incrementality measurement, and/or attribution modeling
• Ability to communicate complex findings in a clear, business-friendly way
• Professional working proficiency in English

Conditions

• Stable salary, official employment
• Health insurance
• Hybrid work mode and flexible schedule
• Access to professional counseling services, including psychological, financial, and legal support
• Discount club membership
• Diverse internal training programs
• Partially or fully paid additional training courses
• All necessary work equipment