Job Description

About the role, Keynotes

• Profile – Marketing Analyst
• Role – Full-time
• Grade – Associate / Sr. Associate
• Location – Remote/Bengaluru (Candidate has to be ready with work from office)
• Work hours – Mon to Fri

• Monitor daily, weekly, and monthly marketing metrics across PPC, SEO, Meta, and website performance

• Build dashboards and reports using tools like Google Data Studio, Excel, or Looker Studio

• Track and analyze performance of paid campaigns (Google Ads, Meta Ads, LinkedIn)

• Extract actionable insights from tools like Google Analytics, Search Console, and SEMrush

• Assist in keyword research, competitor benchmarking, and organic ranking reports

• Visualize marketing data to find trends, drop-offs, and opportunities

• Support in creating A/B test reports for landing pages and ad creatives

• Coordinate with content and performance teams for real-time campaign adjustments

• Assist in budget pacing and ROI tracking for paid channels

• Maintain accurate marketing data hygiene and UTM tagging consistency

• Experiment with AI tools (like ChatGPT, Predis, Supermetrics, etc.) to automate basic analysis

• 0–1 year of experience in marketing/data analysis roles (internships count!)

• Proficient in Excel or Google Sheets (pivot tables, formulas, charts)

• Comfortable using Google Analytics, Google Search Console, Google Ads

• Exposure to or interest in tools like SEMrush, Meta Ads, Looker Studio

• Ability to visualize data clearly and tell stories through dashboards

• Bonus: Working knowledge of SQL and/or Python (not mandatory, but valued)

• Bonus: Experience with AI-based tools for analysis or automation

• 2 rounds of Tests - Aptitude Test(15 questions in 15 minutes) and Email Writing test(15 minutes)
• 3-4 rounds of interviews
• Assignment (Can be skipped for fast-track cases)