Job Description

Marketing Administrator

GreenThumb • Part of Keyto Group • Part-Time Maternity Cover

Role Details

Location: St Asaph Business Park, North Wales (office-based)

Hours: 3 days between Monday–Thursday

Contract: Fixed-term, 9–12 months (maternity cover)

Start: As soon as possible

Reporting to: Head of Marketing, GreenThumb

About GreenThumb & Keyto Group

GreenThumb is the UK’s largest lawn care specialist, with over 250,000 customers and more than 200 branches nationwide. Trusted by lawn lovers for nearly 40 years, we’re a brand built on expertise, quality and care.

We’re part of Keyto Group – a Nordic-backed, innovation-led organisation investing in GreenThumb’s next chapter. You’ll be joining a Marketing team at a genuinely exciting moment, working closely with both the GreenThumb brand and the wider Keyto Group Marketing function.

About the Role

We’re looking for an organised, detail-oriented Marketing Administrator to support our Marketing team on a part-time, fixed-term basis. This is a varied, hands-on role at the operational heart of the team – managing the flow of printed literature and marketing materials that keep our 200+ branches running smoothly, alongside reporting, data analysis and general marketing support.

Main Responsibilities

Literature & Print Management

• Manage the end-to-end process for ordering and coordinating printed marketing materials for both franchise and corporate branches.
• Receive and review literature requests submitted by franchise partners via Jira, checking all requests against brand guidelines before approving.
• Liaise with the external design supplier to commission artwork, providing detailed briefs and managing approvals.
• Manage the relationship with GreenThumb’s print supplier, obtaining quotes, placing orders, tracking deliveries and resolving any issues.
• Coordinate quarterly corporate literature orders: collate customer volume data from Salesforce, communicate with branches and Regional/Branch Operations Managers, obtain quotes and manage the full ordering process.
• Upload approved artwork to the print supplier Marketplace so franchise branches can self-serve and reorder personalised items.
• Check incoming invoices against quotes and pass to Finance with the correct cost centre coding.
• Maintain accurate records of all literature orders, specifications and supplier correspondence.

Marketing Reporting & Analysis

• Create monthly marketing reports using Microsoft Excel and PowerPoint, drawing on data from multiple sources.
• Review and analyse campaign data to assess the effectiveness of marketing strategies and activity.
• Evaluate website and campaign performance using tools such as Google Analytics, reporting on key metrics.
• Prepare, distribute and analyse customer feedback surveys and other forms of feedback, summarising key findings for the team.
• Carry out market research and competitor analysis to support the wider marketing team.

Digital & Website Administration

• Maintain and organise the digital filing system, ensuring assets are correctly stored and easily accessible.
• Manage the digital asset management (DAM) system – uploading, tagging and archiving creative assets.
• Upload and update content on the GreenThumb website as required.

General Marketing Support

• Act as a first point of contact for telephone, email and in-person enquiries from branches, responding directly or directing to the appropriate colleague.
• Provide general administrative support to the marketing team as required.
• Support the Head of Marketing with ad-hoc tasks and projects as needed.
• Carry out any other duties relevant to the role as required.

About You

Essential

• Previous experience in an administrative role.
• Excellent written and verbal communication skills, including confidence managing supplier and internal stakeholder correspondence.
• High level of attention to detail and accuracy.
• Confident using Microsoft Office, particularly Word, Excel, Outlook and PowerPoint.
• Strong organisational skills with the ability to manage and prioritise a varied workload.
• Ability to work independently and use initiative without close supervision.
• Comfortable working under pressure and meeting deadlines.
• A proactive, reliable and methodical approach to work.

Desirable

• Experience in a marketing team or marketing-related environment.
• Experience managing supplier relationships or coordinating print/production processes.
• Familiarity with Google Analytics or similar web analytics tools.
• Experience with project management or ticketing tools such as Jira.
• Experience with digital asset management or content management systems.

What We Offer

• A varied and interesting part-time role in a friendly, supportive team.
• 22 days’ holiday entitlement (pro-rata) plus bank holidays.
• Christmas Shutdown.
• Company Sick Pay.
• Pension Contribution.
• Enhanced Maternity & Paternity Pay.
• 24-hour Employee Assistance Programme.
• Mental Health First Aider Service.
• Free Lawn Treatments.
• Long Service Awards.

Interested? Click “Apply” below – we’d love to hear from you.