BAT

Marketing Activation Specialist (m/w/d)

BAT  •  €49k/yr  •  Vienna, AT (Onsite)  •  5 hours ago
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Job Description

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

British American Tobacco Austriahas an exciting opportunity for a Marketing Activation Specialistin Vienna

We're looking for a passionate, proactive and diligent individual to support carrying out coordinated marketing campaigns across retail, media and events. In collaboration with internal teams and outside collaborators, you'll help bring our brands to life by delivering outstanding campaign execution across multiple consumer touchpoints.

Your key responsibilities will include:

  • Project Coordination & Delivery
    Coordinate campaign timelines, deliverables, approvals and project follow-ups to ensure all activities are completed on time and according to plan.
  • Cross-functional Collaboration
    Work closely with both internal departments and external partners, especially creative agencies to ensure smooth campaign implementation across all channels.
  • Retail Communication & POSM
    Support the development, creation, and rollout of retail communication materials and POSM across all touchpoints.
  • OOH & Media Campaign Support
    Assist in the execution of OOH and print campaigns by coordinating campaign assets, production and deployment with internal and external partners.
  • Events & Brand Activations
    Support the planning, coordination and execution of events, launches and brand activations, including post-event reporting and KPI tracking.

What are we looking for?

  • Educational Background
    Bachelor’s or master’s degree or equivalent experience with a focus on Marketing.
  • Experience:

1–2 years of relevant experience in Marketing, Trade Marketing, Brand Management, Events or Project Coordination. Experience gained through internships will also be considered.

  • Language Skills
    Fluent in English and German.
  • Communication & Organization
    Highly organized with strong attention to detail and excellent written and verbal communication skills.
  • Team Spirit & Attitude
    A great teammate with a can-do attitude and a problem-solving mindset.

What we offer you?

Startup Mentality in a Global Corporate

  • Join us at BAT as we lead a transformative journey in the FMCG industry, committed to creating A Better Tomorrow We’re on a mission to reduce the health impact of our products by offering consumers a wider range of enjoyable and lower-risk options. Here, you’ll experience the agility and ownership of a Viennese startup within the framework of a global corporate, giving you the freedom to bring your ideas to life in an environment that values innovation and collaboration.

Prime Office Location in Vienna & Flexible Work Options

  • Work from our stunning Vienna office, located just steps from Stadtpark and a short stroll to St. Stephen’s Cathedral. Prefer working from home? No problem. You can enjoy up to 40% remote work, allowing you to balance productivity with lifestyle, whether you’re at home or anywhere in Austria.

Focused on Your Growth

  • At BAT, we prioritize your development. Through structured career conversations, we provide personalized support tailored to your aspirations and life situation, ensuring you’re equipped to reach your career goals. We believe in nurturing talent, and your growth is our commitment.

Competitive Salary & Benefits

  • An above-average salary: EUR 48,960 p.a. gross (performance-based). Depending on qualification & experience overpayment is possible. Beyond that, enjoy flexible work hours and a host of benefits including an annual variable bonus, monthly SODEXO vouchers, public transport pass, fresh fruits, free coffee, and more.

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.

BAT

About BAT

We are BAT, a leading global consumer goods company driven by a clear purpose: to create A Better Tomorrow™ by Building a Smokeless World.

Founded in 1902, we’ve grown into a truly international business, operating across six continents with a presence in over 180 markets. Our strategic ambition is to become a predominantly smokeless business by 2035**, helping adult smokers transition to scientifically substantiated, reduced-risk*† alternatives.

With a powerful portfolio of global brands, a future-focused strategy, and around 50,000 talented people worldwide, we are committed to accelerating Tobacco Harm Reduction and making cigarettes a thing of the past.

As a leading FTSE company, our operations span three key regions:

🌍 United States of America

🌍 Americas & Europe (AME)

🌍 Asia Pacific, Middle East & Africa (APMEA)

Together, we are building A Better Tomorrow™.

* Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk free and are addictive.

**Please refer to the cautionary statement contained in the Annual Report and Form 20-F 2024 on p.447 for additional information regarding BAT’s future performance: https://www.bat.com/ar/2024/index.html

† Our Vapour product Vuse (including Alto, Solo, Ciro and Vibe), and certain products, including Velo, Grizzly, Kodiak, and Camel Snus, which are sold in the U.S., are subject to FDA regulation and no reduced-risk claims will be made as to these products without agency clearance.

Industry
Manufacturing & Production
Company Size
10,000+ employees
Headquarters
London, GB
Year Founded
1902
Website
bat.com
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