Job Description

* English Language Fluency Required
* Time Zone Required - SGTThe Marketing Activation Manager plays a pivotal role in driving pipeline growth and accelerating revenue across the APJ region. This role is responsible for executing integrated, multi-channel marketing programs that generate demand, engage target audiences, and convert interest into qualified pipeline.You will partner closely with regional and global stakeholders to plan, execute, and optimize campaigns across a diverse marketing mix. This includes ownership of campaign execution, third-party lead generation programs, and ongoing performance analysis to ensure continuous improvement and measurable impact.

Key Responsibilities

Integrated Campaign Execution

• Support the end-to-end execution of integrated marketing campaigns across channels including digital, webinars, events, email, direct mail, and web.
• Develop and refine campaign landing pages and creative asset packages to ensure strong engagement and conversion.
• Establish campaign targets and ensure alignment with Sales, Global Demand Generation, and Product Marketing (PMM).
• Build and execute a comprehensive demand generation promotion plan, including identifying always-on channels and platforms.
• Coordinate campaign timelines, deliverables, and workflows to ensure seamless execution.

Content, Speaker & Event Support

• Manage speaker nomination, confirmation, and briefing processes for campaigns and events.
• Support executive keynotes and breakout sessions, ensuring alignment with campaign messaging and goals.
• Oversee customer and partner speaker preparation, including briefing, presentation reviews, and content quality control.
• Coordinate recording sessions and manage post-production processes such as video editing and asset finalization.
• Provide live event support, including managing technical resources, run-of-show timelines, and troubleshooting.

Pipeline Growth & Sales Alignment

• Drive pipeline generation by executing programs that deliver leads, MQLs, and revenue opportunities.
• Partner with Sales, SDRs, and country marketing teams to align on campaign goals and follow-up strategies.
• Track lead progression and ensure timely follow-up, visibility into lead status, and pipeline contribution.

Third-Party Lead Generation Programs

• Manage third-party demand generation initiatives, including sponsored content and webinars.
• Align targets, budgets, and strategy with broader demand generation campaigns and regional priorities.
• Coordinate with vendors on asset delivery, timelines, and weekly lead generation performance.
• Conduct weekly lead upload checks to ensure data accuracy and completeness.
• Monitor ROI and performance of third-party programs, identifying optimization opportunities.

Performance Analytics & Reporting

• Build and maintain dashboards to track campaign performance, pipeline contribution, and ROI across all channels.
• Conduct ongoing campaign gap analysis to identify areas for improvement and optimization.
• Analyze performance data to generate actionable insights and recommendations.
• Deliver regular reporting to stakeholders, clearly communicating results, learnings, and next steps.

Asset Management & Localization

• Integrate new global and regional assets into APJ campaign plans, ensuring alignment with demand generation strategy and country needs.
• Partner with regional teams (e.g., Korea and Japan) to support localization requirements and market relevance.
• Work with localization vendors to adapt content, including subtitling and AI-driven voiceover production.
• Consolidate and promote visibility of campaign assets across countries to maximize adoption and impact.
• Identify opportunities to feature and rotate APJ-relevant assets within broader campaign strategies.

Cross-Functional Collaboration & Project Management

• Collaborate with global campaigns, regional marketing, digital, content, and operations teams to deliver integrated programs.
• Manage multiple concurrent projects in a fast-paced environment with strong attention to detail.
• Act as a central point of coordination across internal teams, external vendors, and stakeholders.
• Continuously identify process improvements and scalable best practices.

What You’ll Bring

• 3–5+ years of experience in demand generation, integrated marketing, or digital marketing in a high-growth environment.
• Proven ability to execute multi-channel campaigns that drive measurable pipeline and revenue impact.
• Strong analytical skills with experience in campaign reporting, dashboard creation, and performance optimization.
• Excellent project management capabilities with the ability to manage multiple stakeholders and timelines.
• High attention to detail and executional excellence.
• Strong communication and interpersonal skills, with the ability to collaborate effectively across teams and regions.
• Self-motivated and proactive, with the ability to work autonomously and deliver results.
• A growth mindset with the ability to quickly learn new tools, technologies, and systems.

Who thrives with us

• People who want to learn, but are self-motivated to learn from their projects
• People who enjoy the really hard problems
• People who enjoy having too much vs. too little to do
• People who like creating from nothing (We still need a lot built to support our growth)
• People who understand how to build and maintain relationships with their coworkers and their clients
• People who like making others successful and understand the value of that as much as making themselves successful