NIO

芯片解决方案Marketing

NIO  •  Onsite  •  4 hours ago
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Job Description

芯片解决方案Marketing
上海
社招
全职
用户与服务 - 市场与传播
本科及以上
5-7 年
职位描述
1. 产品定义:追踪AI芯片行业技术趋势、产业动态、竞争格局及客户需求(覆盖智能辅助驾驶、边缘计算、AIoT等场景),输出高质量市场分析报告,定义芯片应用场景以及总体规格。
2. 产品上市与推广:负责AI芯片产品全周期Go-To-Market策略制定与落地,策划并执行客户拜访、客户解决方案需求洞察以及匹配,制定合适的产品推广策略。
3. 品牌与内容建设:打造符合技术属性的品牌传播体系,主导白皮书、技术案例、行业解决方案等专业内容创作,提升品牌在AI芯片领域的专业度与美誉度。
4. 跨部门协同与生态合作:深度联动研发团队拆解产品技术优势,转化为客户可感知的价值主张;协同销售团队赋能渠道伙伴,构建行业生态合作网络,挖掘潜在市场机会。
职位要求
1. 学历背景:本科及以上学历,电子工程、计算机科学、微电子、市场营销等相关专业优先。
2. 工作经验:5年以上研发及市场营销复合工作经历,需具备AI芯片、半导体或集成电路领域产品定义、市场推广、产品营销相关经验,有成功的产品上市或规模化推广案例者优先。
3. 行业认知:与行业有较为广泛的连接力,熟悉AI芯片技术原理、产品特性及核心应用场景,深度理解产业链上下游生态,对行业竞争格局与技术发展趋势有敏锐洞察。
4. 核心能力:具备扎实的技术转化与营销策划能力,能将芯片算力、能效等硬件特性转化为客户价值;擅长跨部门协作与资源整合,具备优秀的沟通表达、商务谈判及数据分析能力。
5. 个人特质:目标感强烈,抗压能力突出,具备战略思维与落地执行力,对AI芯片行业有高度热情。
投递
NIO

About NIO

NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a sustainable and brighter future together. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.

NIO designs, develops, jointly manufactures and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service, or BaaS, as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service, or ADaaS.

NIO’s models for sale include the all-new smart electric flagship SUV ES8, the smart electric flagship coupe SUV EC7, the smart electric mid-large SUV ES7, the smart electric flagship sedan ET7, the all-new smart electric all-round SUV ES6, the all-new smart electric coupe SUV EC6, the smart electric mid-sized sedan ET5, and the smart electric tourer ET5T.

Industry
Unknown
Company Size
5,001-10,000 employees
Headquarters
Jiading, CN
Year Founded
Unknown
Website
nio.com
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