The jobholders will be responsible for running of the Institute’s marketing campaigns and student’s enrollment drives.

KEY RESPONSIBILITIES

1. Execute marketing plans in liaison with the Marketing Officer.

2. Timely distribution of marketing materials such as brochures, flyers and posters.

3. Generating live leads and making follow ups to be able to convert them into business

4. Advise on creation of advertisement and marketing materials to promote the college

5. Participate in evaluation of marketing activities to measure its effectiveness.

6. Implementation of Go-To market campaigns to reach the target market in a timely manner and ensure targeted enrollment.

7. Prepare monthly marketing reports on all marketing activities that have been implemented and develop continuous improvement strategy.

8. Participate in preparation of marketing budgets.

9. Implement plans aimed at strengthening relationships with the media organizations to ensure the most effective messaging and positioning of the Jobplus brand.

10. Plan and execute marketing activities using digital platforms such as websites, Facebook, twitter, LinkedIn, Instagram, Google ad and provide social media performance monitoring reports to enhance planning for future
–marketing activities.

Requirements

KEY COMPETENCIES

• 
  Degree/Diploma in Marketing
• 
  (1)One years’ experience in a similar role
• 
  Thorough networks in the media fraternity
• 
  Ability to meet stretched targets.