Job Description

DUTIES & RESPONSIBILITIES

• Support development of Digital Marketing strategy
• Own marketing efforts across digital channels from planning through design, execution and monitoring to deliver marketing and business unit objectives
• Demonstrate Subject Matter Expert (SME) for all engagement with campaign management vendors
• Direct strategy for campaign targeting for all digital channels (web, email, display, mobile, search, social etc.)
• Obtain appropriate approvals throughout the campaign development process including concept, creative execution, and compliance.
• Work with Content Development team and external agencies to develop digital campaign contents
• Brief external agencies including creative, digital and media planning agencies to deliver campaign activity against brief
• Oversee campaign execution and manage performance against agreed campaign activity and platforms
• Carry out post campaign analysis to report KPIs and distribute learning for future campaigns
• Develop social media strategy and implement social media plan/initiatives
• Work with the Strategic Planning Lead to develop social media KPIs & Metrics
• Develop and manage guidelines for social strategies for FirstBank’s products
• Coordinate activities of the Social Media Armies
• Leverage social listening to protect FirstBank brand and leverage listening insights on brand perception and customer characteristics and preferences to inform overall customer experience
• Oversee development of social media messaging calendars and monitor calendar execution
• Monitor social media performance and develop action plan for continuous improvement
• Leverage digital trends and innovations

Job Requirements

Education

• Graduate degree in Marketing, Social Sciences and/or Information Technology or related discipline
• Professional Diploma in Digital Marketing will be an added advantage or the relevant

Experience

• 7+ years’ experience in marketing communications with at least 3 years’ experience in digital marketing, brand advertising and/or consumer goods marketing. Experience in financial services, product management and investment banking/asset management will be an added advantage
• Work experience in a Digital Lab, FCMG, Telecoms industry will be an added advantage