Sensata Technologies

Market Segment Analyst

Sensata Technologies  •  Sofia, BG (Onsite)  •  1 month ago
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Job Description

The Marketing Analyst will be responsible for gathering and analyzing data on consumers and competitors. This role will study market conditions to examine potential sales of a product or service and help the organization understand what products people want, who will buy them, and at what price.

General Responsibilities
• Prepare reports on findings while illustrating data with graphs and translating complex results into written texts that are clear and understandable
• Gather information on competitors, and conduct analysis on their sales, prices and methods of distribution and marketing to thoroughly learn about the competition
• Evaluate target demographics, appropriate distribution channels and marketing outlets and provide recommendations that will drive business decisions
• Analyze marketing metrics to gauge pricing and identify cause and effect relationships
• Collect and analyze data regarding customer preferences, demographics, buying habits and needs to better identify market potential and factors influencing product demand
• Collaborate with marketing department to develop appropriate sales strategies

Experience / Qualifications
• A university degree required (i.e. Bachelors degree) or equivalent relevant work experience.
• Must be a team player able to work in a fast-paced environment with demonstrated ability to handle multiple competing tasks and demands
• Strong communication skills; oral, written and presentation
• Strong organization, planning and time management skills to achieve results
• Strong personal and professional ethical values and integrity
• Holds self-accountable to achieving goals and standards
• Proficient in Microsoft Office programs (Outlook, Word, PowerPoint, and Excel)
• Strong interpersonal & collaboration skills to work effectively with all levels of the organization including suppliers and/or external customers

• Experience with B2B and automotive or heavy vehicle markets preferred
• Understanding of long cycle business with experience in customer contracts preferred
• Develop value propositions for customer specifications and create pricing strategies compared to next best alternatives
• Collaborate with Account Management to create commercial strategy
• Work with cross functional teams to develop business cases & models included but not limited to cash flows and revenue forecasts

General Responsibilities
• Prepare reports on findings while illustrating data with graphs and translating complex results into written texts that are clear and understandable
• Gather information on competitors, and conduct analysis on their sales, prices and methods of distribution and marketing to thoroughly learn about the competition
• Analyze marketing metrics to gauge pricing and develop value propositions against next best alternatives
• Collect and analyze data regarding customer specifications, buying habits and needs to better identify market potential and factors influencing product demand
• Collaborate with marketing and Account Management to develop appropriate sales strategies

SmarterTogether

  • Collaborating at Sensata means working with some of the world’s most talented people in an enriching environment that is constantly pushing towards the next best thing

  • Employees work across functions, countries and cultures gaining new perspectives through mutual respect and open communication

  • As OneSensata, we are working together to make things work together

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NOTE: If you are a current Sensata employee (or one of our Affiliates), please back out of this application and log into Workday via the Company Intranet to apply directly. Type "FIND JOBS" in the Workday search bar.

Sensata Technologies

About Sensata Technologies

Sensata Technologies (NYSE: ST) is one of the world's leading suppliers of sensing, electrical protection, control and power management solutions with operations and business centers in 14 countries. Sensata's products improve safety, efficiency and comfort for millions of people every day in automotive, appliance, aircraft, industrial, military, heavy vehicle, heating, air-conditioning and ventilation, data, telecommunications, recreational vehicle and marine applications.

Headquartered in Attleboro, Massachusetts, Sensata is a $4 billion+ business with over 21,000 employees worldwide.

We pride ourselves on being a leading global company with strong, local decision making and innovative, complex products that make a real difference. For over 100 years we have practiced deep understanding, impressive collaboration, practical creativity and unwavering integrity.

Note to applicants for positions in the United States: Sensata is an Equal Employment Opportunity (EEO) / Affirmative Action (AA) /Minorities/Females/Protected Veterans/Disabled Employer.

Industry
Manufacturing & Production
Company Size
5,001-10,000 employees
Headquarters
Attleboro, MA
Year Founded
Unknown
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