Bimbo Canada

Market Sales Leader

Bimbo Canada  •  $68k - $80k/yr  •  Edmonton, CA (Onsite)  •  2 months ago
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Job Description

About Us !
As part of the largest baking company in the world, Bimbo Canada is a leading producer and distributor of packaged fresh bread, bakery products and snacks. We produce and distribute more than 1,000 products across; 18 brands Canadians know and trust, like Dempster's®, Villaggio®, POM®, Bon Matin®, Stonemill®, Natural Bakery®, Takis®, Thomas'®, Little Bites™, Vachon®, Hostess® and more.

In business for more than 110 years, the company operates 15 bakeries and employs approximately 4,000 associates across Canada. Bimbo Canada pursues our goal of creating value by being at the forefront of manufacturing and service delivery innovation in the baking industry through the continued improvement and refinement of its supply chain network while serving major grocery chains, retail outlets and foodservice operations across Canada.

At Bimbo Canada, we’re more than just a bakery - we’re a family dedicated to baking delicious moments for millions. Our values are the foundation of our success, and we’re looking for associates who shares our commitment to excellence.

Hiring Requirements:
The Market Sales Leader (MSL) is accountable for driving profitable sales growth, developing people, increasing market share, and strengthening customer relationships within the regional marketplace. This role leads the execution of the Direct Store Delivery Excellence (DSDE) Playbook, partnering closely with Frontline Independent Operators to grow both the business and our teams. The MSL applies strong leadership and sales expertise to deliver worldclass sales and merchandising execution, meet customer needs, and support the personal and professional development of others while contributing to a highperformance, peoplefirst culture.

Key Responsibilities

What You’ll Do

  • Lead with purpose by modelling DSDE practices and Bimbo Canada values every day
  • Set clear goals, inspire performance, and build a culture of continuous improvement
  • Drive profitable growth by identifying new opportunities and executing strong sales plans
  • Coach and develop Independent Operators through hands‑on leadership and feedback
  • Ensure compliance with company policies while promoting a zero‑injury safety culture
  • Lead consistent execution of world‑class DSD sales and merchandising practices
  • Use sales data and digital tools to make smart, store‑level decisions
  • Build trusted customer relationships that deliver results
  • Partner with Marketing to support regional initiatives

What Success Looks Like

  • Sales and returns performance vs. plan
  • Strong execution of sales and merchandising standards
  • Growth in distribution, promotion, and in‑store execution
  • Improved SOP compliance across the region

What You Bring

  • Proven sales leadership and business acumen
  • A people‑first mindset with strong coaching skills
  • Accountability, ownership, and the ability to influence and inspire
  • A customer‑focused, results‑driven approach

Experience & Education

  • Preferred post-secondary education and related experience
  • 1-3 years’ sales experience, preferably in a CPG and/or Direct Sales Delivery (DSD) environment
  • Demonstrated people and business growth results
  • Developed effective sales management accountability system
  • Built commitment and teamwork while maintaining a creative and positive work environment
  • Proficient Technology and Computer skills: proficient at Word, PowerPoint and Excel
  • Requirements:
    • Frequent Walking
    • May require lifting up to 25 pounds
    • Same day travel for rural sales calls
    • Occasional overnight stays


The annual salary range for applicants is: $67,700-$80,000 , which does not include discretionary bonus compensation or our comprehensive benefits package. Actual compensation offered to the successful candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level, among other factors.
Growth Opportunities: Bimbo Canada is committed to personal and professional growth. We offer training, development, and advancement opportunities both domestically and internationally.

Innovation Be part of a company that constantly innovates in the food industry. Your work will contribute to creating delicious products loved by millions.

The Bimbo Way: We believe in the special dignity and value of the human person. We believe that as people we form one community and we believe that this community is focused on getting results. We do this by competing and winning in the market with superior quality in everything we do. We believe in being sharp operators; that is, being very, very good at what we do, and always acting with integrity so that as a company we can transcend and endure for a very long time. That’s the Bimbo Way.

We are incredibly proud of our distinction as one of Canada’s Most Admired Cultures by Waterstone Human Capital This recognition is a reflection of how strong, people-first culture drives exceptional performance and sets us apart as industry leadersBimbo Canada was also named one ofCanada’s Best Employers for 2026 by Forbes! This tremendous honour recognizes our commitment to creating an outstanding workplace for our associates


If you are ready to join a company that values its associates and bakes delicious moments every day, apply today!!

Your journey with Bimbo Canada starts here.

We thank all interested applicants, but only those selected will be contacted. Please note all offers of employment at Bimbo Canada (Formerly Canada Bread Company Limited) are conditional upon the successful completion of a pre-hire background check (including but not limited to criminal history, reference, credit and/or physical demands checks) as appropriate for the role and as permitted by law.


Bimbo Canada is an equal opportunity employer that is dedicated to building a diverse workplace that promotes diversity, equity and belonging in the workplace, and encourages applications from qualified people of all genders, visible minorities, aboriginal peoples and persons with disabilities. We welcome applications from all interested individuals; however, only those candidates selected for an interview will be contacted.

Job seekers with disabilities who require accommodation during the recruitment process, or would like more details about accessibility, should contact Bimbo Canada Accessibility at CB_Accessibility@grupobimbo.com.

Bimbo Canada

About Bimbo Canada

At Bimbo Canada, we value our associates, which is why we create meaningful career opportunities for the best and the brightest. We take great pride in fostering the personal and professional growth of our associates while supporting them to take charge of their own careers. Our purpose is to Nourish a Better World and our philosophy is to build a sustainable, highly productive and deeply humane company.

This is embedded in all that we do, including in how we treat our associates. The safety and well-being of our associates is prioritized above everything else. We believe that safety is not about protecting our associates from something, it’s about protecting them FOR something—for their families, friends and the things they love to do.

We respect our associates and demonstrate this with competitive salaries and benefits, plentiful learning and development opportunities and by recognizing the diversity in culture and talent of all our associates.

We believe that Bimbo Canada is an extraordinary place to work with an exciting and fast-paced environment. Whether you are a recent graduate or an experienced professional, Bimbo Canada provides great opportunities for growth with competitive salaries and benefits in an exciting, fast-paced workplace.

Our Beliefs are embraced and brought to life through the everyday actions of our associates. They represent a common language that defines why each of us work for the company, where we are headed and how we will collectively transform the baking industry to better serve more Canadians.

Industry
Food & Beverage
Company Size
1,001-5,000 employees
Headquarters
Etobicoke, CA
Year Founded
Unknown
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