Job Description

About Us !
As part of the largest baking company in the world, Bimbo Canada is a leading producer and distributor of packaged fresh bread, bakery products and snacks. We produce and distribute more than 1,000 products across; 18 brands Canadians know and trust, like Dempster's®, Villaggio®, POM®, Bon Matin®, Stonemill®, Natural Bakery®, Takis®, Thomas'®, Little Bites™, Vachon®, Hostess® and more.

In business for more than 110 years, the company operates 15 bakeries and employs approximately 4,000 associates across Canada. Bimbo Canada pursues our goal of creating value by being at the forefront of manufacturing and service delivery innovation in the baking industry through the continued improvement and refinement of its supply chain network while serving major grocery chains, retail outlets and foodservice operations across Canada.

At Bimbo Canada, we’re more than just a bakery - we’re a family dedicated to baking delicious moments for millions. Our values are the foundation of our success, and we’re looking for associates who shares our commitment to excellence.

Hiring Requirements:
The Market Sales Leader (MSL) is responsible for achieving profitable sales growth, people growth, market share growth, customer relationship and brand health, and return objectives by ensuring critical field sales initiatives are developed, managed and executed effectively in the regional marketplace.

The MSL will lead execution of the sales Direct Store Delivery Excellence (DSDE) Playbook throughout the regional marketplace in service of the Frontline Independent Operators with the objective of driving growth of our people and the business.

Use the leadership and sales expertise to deliver world-class sales and merchandising, meeting clients’ critical needs and providing nutritious and delicious baked goods and snacks for all Canadians. Take pride in the platform to foster the personal and professional growth of the team within a highly productive and deeply humane purpose.

Key Accountabilities

Mindsets & Behaviors

• Understands, embodies and leads DSDE practices and act upon the vision and values of Bimbo Canada on a daily basis
• Exemplifies the characteristics of Bimbo Canada and its brands and extend those brand values through daily activities and leadership and interactions in the workplace
• Establishes team goals and communicate them to help achieve performance targets
• Fosters an atmosphere of continuous improvement to include the development of self, teams, and work processes
• Embraces the value of constant improvement to take appropriate actions that result in constructive change

Roles & Responsibilities

• Reviews existing business and set goals that incorporate current and new business opportunities to achieve the gold standard
• Communicates plans and conduct reviews quarterly with business partners to identify opportunities and action plans
• Develops core competencies of merchandising and selling for business partners through coaching and consistent performance feedback
• Ensure I/Os maintain compliance to Bimbo Canada's SBT and payment due balances policies
• Support achievement of zero workplace injuries by performing safety observations and executing safety awareness programs
• Creates an engaged, frontline focused sales culture through consistent prioritization of independent operators’ capabilities, needs and business growth
• Ensures the successful completion of Leader Standard Work across the team
• Leads consistent execution of the DSD Excellence world-class sales practices in the market
• Ensures sales growth and profitability by inspiring sales leaders to achieve world-class merchandising and gold standard practices while building customer relationships that align with planned store level growth goals
• Provides input and support toward marketing initiatives for the region

Selling Capabilities

• Achieves KPIs for territory: revenue, VCM, returns, compliance, store selling and average displays
• Utilizes data tools to analyze business and identify store-level opportunities.
• Utilizes iPad and sales data on a daily basis to drive effective decisions at store
• Establishes and maintain strong customer relations exceeding customer expectations
• Monitors of results against plan and taking of appropriate actions to achieve objectives
• Shares performance data with store and I/Os

Retail Best Practices

• Consistently following all the steps of store visit and the Golden Path Tour in store
• Utilizes DSDE Shelf Best Practice to ensure adherence to brand and store planograms
• Utilizes DSDE Display Best Practices to drive optimal sales and world-class merchandising presentation
• Creates and acts upon secondary display opportunities within store to meet DSDE Optimal Display Placements

Performance Measures

• Sales vs. plan
• Returns vs. plan
• Delivery of consistent sales execution plans in a territory
• Account development achievement vs. goal (i.e. distribution, promotion, merchandising
• Improve SOP compliance in region
• Report on execution of all promotions and new products to RSL

Key Behavioral Competencies

• Sales Leader Core Competencies:
  • Ensures operational capabilities within field sales team
  • Empowers and involves field sales team
  • Engages and develops field sales team
  • Expects ownership and accountability with field sales team
  • Encourages and recognizes field sales team
  • Provides vision and champions change
  • Leads by example/builds credibility
  • Solves problems and makes profitable decisions
  • Influences and inspires

• Market Sales Leader Specific Competencies:
  • Expands business value/opportunities
  • Guides sales opportunity
  • Demonstrates business acumen
  • Aligns performance for success

• Sales Professional Core Competencies:
  • Takes Initiative
  • Listens Actively
  • Plans Mindfully
  • Focuses On The Customer
  • Builds Relationships
  • Drives Results
  • Communicates To Build Trust

Experience & Education

• Preferred post-secondary education and related experience
• 1-3 years’ sales experience, preferably in a CPG and/or Direct Sales Delivery (DSD) environment
• Demonstrated people and business growth results
• Developed effective sales management accountability system
• Built commitment and teamwork while maintaining a creative and positive work environment
• Proficient Technology and Computer skills: proficient at Word, PowerPoint and Excel
• Requirements:
  • Frequent Walking
  • May require lifting up to 25 pounds

Growth Opportunities: Bimbo Canada is committed to your personal and professional growth. We offer training, development, and advancement opportunities within our organization.

Innovation Be part of a company that constantly innovates in the food industry. Your work will contribute to creating delicious products loved by millions.

Our Values:

• We value the person
• We are one community
• We get results
• We compete and win
• We are sharp operators
• We act with integrity
• We transcend and endure

The annual salary range for applicants is: $70,000-$80,000 , which does not include discretionary bonus compensation or our comprehensive benefits package. Actual compensation offered to the successful candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level, among other factors.
Growth Opportunities: Bimbo Canada is committed to personal and professional growth. We offer training, development, and advancement opportunities both domestically and internationally.

Innovation Be part of a company that constantly innovates in the food industry. Your work will contribute to creating delicious products loved by millions.

The Bimbo Way: We believe in the special dignity and value of the human person. We believe that as people we form one community and we believe that this community is focused on getting results. We do this by competing and winning in the market with superior quality in everything we do. We believe in being sharp operators; that is, being very, very good at what we do, and always acting with integrity so that as a company we can transcend and endure for a very long time. That’s the Bimbo Way.

We are incredibly proud of our distinction as one of Canada’s Most Admired Cultures by Waterstone Human Capital This recognition is a reflection of how strong, people-first culture drives exceptional performance and sets us apart as industry leadersBimbo Canada was also named one ofCanada’s Best Employers for 2026 by Forbes! This tremendous honour recognizes our commitment to creating an outstanding workplace for our associates

If you are ready to join a company that values its associates and bakes delicious moments every day, apply today!!

Your journey with Bimbo Canada starts here.

We thank all interested applicants, but only those selected will be contacted. Please note all offers of employment at Bimbo Canada (Formerly Canada Bread Company Limited) are conditional upon the successful completion of a pre-hire background check (including but not limited to criminal history, reference, credit and/or physical demands checks) as appropriate for the role and as permitted by law.

Bimbo Canada is an equal opportunity employer that is dedicated to building a diverse workplace that promotes diversity, equity and belonging in the workplace, and encourages applications from qualified people of all genders, visible minorities, aboriginal peoples and persons with disabilities. We welcome applications from all interested individuals; however, only those candidates selected for an interview will be contacted.

Job seekers with disabilities who require accommodation during the recruitment process, or would like more details about accessibility, should contact Bimbo Canada Accessibility at CB_Accessibility@grupobimbo.com.