One of our direct client is urgently looking for  Market Research Manager / Sr Manager @ Bentonville AR

TITLE:Market Research Manager / Sr Manager
LOCATION: Bentonville AR
DURATION: 6 to 12+ Months

Rate: DOE

 Responsibilities

• Lead fielding and analysis of client’s ad tracking program

• Oversee design of questionnaires, fielding and analysis of results.

• Create actionable insights based on sound analysis and synthesis of several data sources, transforming data into insights.

• Influence outcomes through compelling deliverables that focus on key insights and recommended actions and outcomes.

• Design, build and maintain an interactive dashboard for ad tracking results

Basic Qualifications

• Bachelor’s degree in marketing research, analytics, or related field required with at least four years of market research experience, OR High school diploma/GED with at least seven years of market research experience.

• Experience working with consumer trackers (e.g., brand health tracking, Voice of the Customer).

• Experience with media research (e.g., marketing mix, media measurement and testing, ad/creative testing, positioning research).

• Excellent verbal, written and interpersonal communication skills with the ability to influence and collaborate with all levels of the business, both by formal and informal communication.

• Experience creating marketing research reporting and distilling insights from raw survey data, preferably using Decipher.

• Experience compiling insights from secondary research.

Preferred Qualifications

• Masters Degree.

• Market research supplier experience.

• Retail experience.

• Experience working in a dynamic multi-disciplined environment juggling multiple projects with different priorities.

• SQL

• Text Analytics

• Ability to build dashboards in either Tableau or Power BI.