JOB OVERVIEW

As Market Research Manager, you will lead the company’s efforts in understanding the automotive market landscape, customer behavior, and industry trends. Your insights will play a critical role in shaping strategic decisions in product development, pricing, marketing, and long-term business planning.

KEY RESPONSIBILITIES:

• 
  Lead market intelligence activities
  , including analysis of customer behavior, market trends, competitor strategies, pricing, and regulatory updates.

• 
  Develop and manage
  quantitative and qualitative research projects
  (surveys, focus groups, in-depth interviews, etc.) in-house or via third-party agencies.

• 
  Translate complex data
  into actionable insights to support product strategy, go-to-market plans, dealer performance, and brand positioning.

• 
  Track emerging trends such as
  electric vehicles (EVs), autonomous driving, shared mobility, and digitalization in the automotive sector
  .

• 
  Supervise and mentor a team of analysts/researchers; ensure high-quality data collection, analysis, and reporting.

• 
  Build and manage internal dashboards and reporting tools using Excel, Power BI, Tableau, or equivalent platforms.

• 
  Collaborate closely with Marketing, Sales, Product, and Strategy teams to align research findings with business needs.

• 
  Prepare and present research findings to senior management, including C-level executives.

• 
  Manage research budgets and relationships with external vendors or consulting firms.

Requirements

QUALIFICATIONS:

• 
  Bachelor's or Master’s degree in Business, Marketing, Economics, Statistics, or related fields.

• 
  Minimum 5 years of experience
  in market research or business intelligence, including
  2+ years in a leadership or managerial role.

• 
  Strong knowledge of the
  automotive market
  in Vietnam and/or Southeast Asia. Experience with EVs or tech-driven automotive models is a plus.

• 
  Proficient in research methodologies, survey design, and analytical tools (e.g., SPSS, Power BI, Tableau).

• 
  Excellent leadership, project management, and presentation skills.

• 
  Strategic thinking, with the ability to connect data with business impact.

• 
  Fluent in Vietnamese and proficient in English (both written and spoken).