We're seeking a customer-focused marketing professional to drive 1:1 engagement across email, SMS, direct mail, push notifications and outbound calling to acquire new internet customers. In this targeted execution role, you'll own the complete delivery of personalized campaigns designed to acquire new customers and maximize value from our established fibre base.
This is an excellent opportunity to build deep expertise in 1:1 marketing and customer journey optimization. You'll be responsible for quarterly planning, campaign execution, landing page optimization, and performance management across multiple 1:1 channels. Your work will directly impact customer acquisition and retention through sophisticated personalization strategies and data-driven optimization.
Reporting to the Manager, Internet Go-to-Market, we're looking for a data-driven marketer who excels at personalization, thrives in cross-functional collaboration, and has the technical expertise to optimize customer journeys at scale while developing the skills for future leadership opportunities.
Here's the Impact You'll Make
1:1 Campaign Execution & Management
Own end-to-end 1:1 campaign execution including quarterly planning, briefing, reporting, testing, and optimization
Drive targeted campaigns across multiple channels (EM, SMS, DM, Push, OB) that deliver personalized customer experiences
Rally cross-functional teams to deliver campaigns that align with segment-specific strategies and business objectives
Develop and execute sophisticated customer journey strategies that drive conversion and customer satisfaction
Landing Page Development & Optimization
Develop, maintain, and continuously optimize campaign landing pages to maximize conversion performance
Use A/B testing and customer insights to improve conversion rates and customer experience
Ensure seamless customer experiences from initial touchpoint through landing page to conversion
Collaborate with creative and development teams to enhance landing page effectiveness
Record Contention & Priority Management
Navigate record contention discussions and drive resolution on competing priorities
Balance campaign coverage goals with customer experience considerations and DNC management
Advocate for optimal record allocation based on segment performance and opportunity analysis
Maximize 1:1 campaign coverage while maintaining quality standards
Performance Analytics & Optimization
Build and maintain comprehensive reporting on 1:1 campaign performance across all channels
Use data and insights to continuously optimize performance and inform decision-making
Track and improve key metrics including open rates, click-through rates, conversion rates, and DNC rates
Provide actionable insights and recommendations for continuous improvement
What You'll Be Measured On
1:1 records delivery and campaign execution excellence
Open rates, click-through rates, conversion rates, and DNC rates
1:1 campaign coverage and reach optimization
Landing page performance and conversion optimization
What You Bring
Experience
3-5 years of work experience in marketing execution within telecommunications or technology industry
Experience leading 1:1 campaigns (EM, SMS, DM, Push, and OB campaigns), personalization strategies, and customer journey optimization
Expertise developing campaign strategies and rallying cross-functional teams to bring them to market
Knowledge of the Google suite of applications, notably Slides and Sheets
Work experience with data visualization tools (Tableau and Domo)
Skills
Execution Excellence: Proven ability to lead cross-functional teams to drive targeted 1:1 campaigns and deliver results
Analytical Rigor: Skill in using data and insights to optimize performance and inform decision-making
Customer-First Mindset: Focus on personalization and journey optimization to enhance customer experience
Project Management: Strong project management and execution capabilities to manage multiple priorities
Strategic Development: Ability to develop customer journey strategies that deliver the right message to the right customer at the right time
What Sets You Apart
You balance strategic thinking with hands-on execution excellence
You're obsessed with customer experience but driven by business results
You build strong relationships and drive alignment across diverse stakeholder groups
You maintain quality and attention to detail in all deliverables
You're data-driven and use insights to drive optimization
At TELUS, our purpose-driven team works together every day to innovate and do good. From providing technology solutions that make our lives safer and easier, to supporting those who need it most, our inclusive, spirited and giving people are passionate about empowering our customers, communities and each other to thrive in our digital world.
A company that helps you be your best self at home and at work:
Find a place where you truly belong, your opinions are valued and you can be your best self.
A career that ignites your full potential:
Get the guidance and support you need to explore your interests, build your skills and get where you want to go.
A culture that goes beyond the expected to strengthen communities and the planet:
Seize the opportunity to make a difference in our communities and do good for our planet as part of our purpose-driven team.
An innovative team committed to solving complex, real world problems:
Join a digitally-enabled workforce that’s pushing the boundaries to create sustainable change.
We're always building Canada, join us at www.telus.com/careers
