Job Description

Market Lead

Hangzhou

Experienced

Full-time

Responsibilities

Key Responsibilities 1. Develop annual regional marketing plans and execution roadmaps. Prioritize markets based on growth potential, revenue contribution, and strategic importance; allocate budgets and resources dynamically; and continuously optimize investment based on regional ROI. 2. Coordinate major product launches, global marketing campaigns, and localized execution across regional markets. Maintain consistency in core messaging, brand positioning, and key milestones while adapting execution to local languages, cultures, user needs, and channel characteristics. 3. Lead cross-country and cross-time-zone marketing initiatives. Coordinate resources, resolve workflow gaps and business conflicts, and ensure the efficient and orderly execution of global campaigns across regional markets. 4. Develop regional business development, partnership ecosystem, and media investment strategies. Define partner priorities and oversee partnership negotiations, media buying, performance reviews, and long-term relationship management. 5. Initiate and support local events, industry exhibitions, hackathons, creator programs, and community activities. Serve as the project lead and develop end-to-end plans covering objectives, strategy, budget, partnership resources, timelines, on-site operations, and post-event evaluation to ensure successful execution. 6. Develop co-marketing and co-branding initiatives with local brands, creators, IP owners, and industry organizations. Design scalable programs covering joint campaigns, content collaboration, product experiences, and commercial conversion. 7. Oversee regional social media, creator, community, and offline engagement strategies. Build market-specific content and operational methodologies based on local user behavior, and establish reusable growth playbooks, event procedures, and partnership mechanisms. 1. 营销策略制定 制定年度区域市场营销规划与执行路线图，基于市场增长潜力、收入贡献和战略价值明确国家优先级，动态分配预算与资源，并根据区域投资回报持续优化投入。 2. 市场上线节奏统筹 统筹重大产品上线、全球营销活动及区域本地化落地节奏，确保核心信息、品牌调性和关键节点在不同市场保持一致，同时适配当地语言、文化、用户需求与渠道特点。 3. 跨区域营销活动协同 负责跨国家、跨时区营销项目协同，协调多市场资源、工作衔接和业务冲突，推动全球活动在区域市场高效、有序落地。 4. 商务合作与投放策略制定 制定区域商务拓展、合作伙伴生态和媒体投放策略，明确合作伙伴优先级，统筹合作洽谈、媒介投放、效果复盘及长期关系维护。 5. 线下活动与展会项目管理 发起并支持本地线下活动、行业展会、黑客松、创作者活动及用户社群活动。作为项目负责人输出完整方案，包括目标、策略、预算、合作资源、执行排期、现场运营和效果复盘，并确保项目顺利落地。 6. 本土品牌与生态合作 推动与本土品牌、创作者、IP方和行业组织的联名合作，设计可规模化复制的联合营销、内容共创、产品体验和商业转化方案。 7. 本地社媒、社群与内容运营 统筹区域社媒、创作者、社群和线下运营策略，结合本地用户习惯形成内容与运营方法论，并沉淀可复用的增长经验、活动标准流程和合作伙伴机制。

Qualifications

Qualifications 1. Four to eight years of experience in international marketing, regional growth, business partnerships, or brand marketing, with a proven record of building and operating local or multi-market marketing functions from the ground up. 2. Hands-on experience in the Mexican or Brazilian market, with a strong understanding of local consumers, creator ecosystems, media channels, partnership networks, and business environments. 3. An established network of industry partners, media contacts, creators, event organizers, or channel partners in Mexico or Brazil. 4. Professional proficiency in Spanish or Portuguese, with the ability to independently manage local partnerships, events, and content reviews. Professional working proficiency in English is also required. 5. Familiarity with AI, generative AI, 3D, gaming, creator tools, design software, or SaaS, with a strong understanding of AI product value propositions, market education challenges, and commercialization models. 6. Solid experience in social media, influencer and creator partnerships, community building, and offline event operations, with a clear methodology and independent judgment regarding content distribution, user activation, and localized growth. 7. Experience managing exhibitions, hackathons, industry events, or integrated marketing campaigns, including strategy development, budgeting, partner coordination, risk management, and performance evaluation. 8. Strong P&L awareness and budget management capabilities, with the ability to adjust regional resource allocation based on revenue, customer acquisition costs, conversion rates, and long-term value. 9. Results-oriented with strong communication skills and the ability to drive execution in complex environments involving limited resources, diverse markets, and multiple stakeholders. 职位要求 1. 具备4-8年国际市场营销、区域增长、商务合作或品牌营销经验，有从0到1搭建并运营本地或多市场营销业务的成功经验。 2. 必须具备墨西哥或巴西本地市场实战经验，理解当地消费者、创作者生态、媒体渠道、合作伙伴网络和商业环境。 3. 在墨西哥或巴西拥有可实际调动的行业、媒体、创作者、活动或渠道资源。 4. 熟练使用西班牙语或葡萄牙语，能够独立完成本地合作沟通、活动推进和内容审核；英语可作为专业工作语言。 5. 熟悉人工智能、生成式人工智能、3D、游戏、创作者工具、设计工具或SaaS行业，理解AI产品的用户价值、市场教育难点和商业化路径。 6. 具备社交媒体、KOL与创作者合作、社群运营和线下活动运营经验，对内容传播、用户激活和本地化增长有成熟的方法与独立判断。 7. 具备展会、黑客松、行业活动或大型整合营销项目经验，能够独立完成策略制定、预算管理、合作方协调、风险预案和项目复盘。 8. 具备较强的损益管理意识和预算控制能力，能够根据区域收入、获客成本、转化率和长期价值动态调整资源配置。 9. 结果导向、沟通能力强，能够在资源有限、市场差异较大和多方参与的环境中推动项目落地。

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