Life Fitness  / Hammer Strength

Market Insights Specialist

Life Fitness / Hammer Strength  •  $62k - $86k/yr  •  United States (Hybrid)  •  1 month ago
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Job Description

Join us as we empower the world to work out, creating healthier lives together.

The Marketing Specialist, Market Insights supports the development and application of market, customer, and competitive insights that inform marketing and gotomarket decisions. This role partners closely with the Sr. Manager, Research & Insights to execute research, analyze data, and translate findings into clear, actionable insights for internal teams.

This is an individual contributor role focused on insight generation, synthesis, and storytelling. The specialist works collaboratively with marketing, product, and other partners to ensure decisions are grounded in a strong understanding of customers and markets.

This is a hybrid position based out of our Global Support Center in Rosemont, IL. Remote: Mon/Fri, In-office: Tues/Wed/Thurs #LI-Hybrid

What You'll Do

  • Support primary and secondary market research, including customer, market, product, and competitive analysis.
  • Analyze qualitative and quantitative data toidentifytrends, insights, and implications for marketing and business decisions.
  • Translate research findings into clear, concise insights and recommendations for internal stakeholders.
  • Develop summaries, presentations, and materials that communicate insights in a decisionready format.
  • Partner with the Sr. Manager, product teams, and other crossfunctional stakeholders to support marketing and business questions.
  • Participate as a contributor in product and concept testing, supporting study execution and insight synthesis.
  • Assistwith research operations, including project coordination, vendor support, and documentation.
  • Monitor industry trends and support recurring trend reporting.
  • Attend industry trade shows as needed (typically up to 2x per year).

What You'll Bring

Required

  • Bachelor’s degree in Marketing, Business, Analytics, ora relatedfield.
  • 1–3 years of experience in market research, insights, marketing analytics, or a related role.
  • Familiarity with qualitative and quantitative research methods.
  • Strong analytical and problemsolving skills.
  • Ability to clearly communicate insights through written and visual formats.
  • Experience working with data, reports, and presentations (Excel, PowerPoint; BI toolsa plus).

Preferred

  • Experience supporting marketing or go‑to‑market teams, preferably in a B2B environment.
  • Exposure to market research, competitive intelligence, or customer insights (e.g., VOC, NPS, CSAT).
  • Interest in developing insight storytelling and research skills.

At Life Fitness / Hammer Strength, we think customer first, play as one team, and raise the bar on fitness innovation—in the gym and in every corner of our facilities. We persevere and get it done, with a clear purpose to inspire each other to live healthier lives If you’re ready to bring out the best in people while powering the future of fitness manufacturing, we invite you to apply.

Want to take the next step in your career?Life Fitness / Hammer Strength takes pride in our talented employees and believes in providing opportunities for further growth and advancement. We encourage you to test your strengths, push your limits, and unleash your potential. If you feel the positionis right for you, we invite you to apply.We’ll work with you closely to support you throughout the hiring process. If your CV/ resume shows that your skills and experience have synergy with the job description, then we’ll hop on a call to get to know you and your experience and discuss the position in more detail. If it’s not the right opportunity this time, we’ll always let you know.

At Life Fitness / Hammer Strength, we believe in taking care of our team with a comprehensive total rewards package that includes competitive pay and a range of valuable benefits. The salary range for this position, intended for U.S. applicants, is $62,300 - $86,000 annually.The actual salary will vary based on applicant’s education, experience, skills, and abilities. The salary range reflected is based on a primary work location of Rosemont, IL and the actual salary may vary for applicants in a different geographic location.

Life Fitness / Hammer Strength offers a comprehensive package of benefits for full-time team members, including, but not limited to: a 401(k) savings plan with 4% employer match; medical, dental and vision insurance, parental, medical and military leaves of absence, paid time off, including 12 paid holidays throughout the calendar year, paid vacation days beginning at 13 days annually, paid sick leave as provided under state and local paid sick leave laws, company paid short-term disability and optional long-term disability, health savings account, health care and dependent care reimbursement accounts, employee and dependent life insurance and supplemental life and AD&D insurance, hospital indemnity; identity protection, legal services, adoption assistance, tuition assistance, commuter benefits, employee discounts, and an employee assistance program that includes free counseling sessions. Eligibility for benefits is governed by the applicable plan documents and policies.

Life Fitness / Hammer Strength is an equal opportunity employer. All qualified applicants, including individuals with disabilities and protected veterans, are encouraged to apply. Life Fitness / Hammer Strength complies with all applicable federal, state, and local laws regarding employment, recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state, or local laws.

There continues to be a significant increase in phishing attempts across all industries where fraudsters are impersonating real employees and sending fictitious job offers to applicants in a scheme to obtain sensitive information. Please note that Life Fitness/Hammer Strength will never ask for your financial information at any part of the interview process, including the post-offer stage, and will only correspond through “@lifefitness.com” or "@indoorcycling.com" domain email addresses or “lifefitness@myworkday.com” for U.S. opportunities.

Life Fitness/Hammer Strength does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors.

Life Fitness  / Hammer Strength

About Life Fitness / Hammer Strength

For over five decades, Life Fitness / Hammer Strength has crafted state-of-the art cardio and strength equipment that moves in sync with the human body, helping athletes and exercisers globally, become faster, stronger, and healthier.

We created fitness. Now we’re making it better.

In 1968 Dr. Keene Dimick invented the first piece of electronic fitness equipment – the exercise bike. His creative spirit is in our DNA and continues to inspire us every day.

Today, the way people live, work and play is ever-changing. A phenomenon that is putting new challenges on our collective wellbeing. As creators in fitness, we notice and act on this by innovating, engineering and manufacturing the best workout experiences that move every partner, customer, athlete and exerciser, forward together.

We believe that everybody gains from working out.

That is why, at Life Fitness/Hammer Strength, we partner with our customers to create intuitive, high-performance, cardio and strength solutions, that move with the body’s natural biomechanics to make every goal feel possible.

Driven by the standards demanded by elite athletes, we share a passion to engineer our products to be accessible to all – young and old, athlete and improver, well and in-recovery.

As experts in fitness equipment innovation, we set the bar for our industry. By never compromising on performance, quality, or reliability, we continue to raise that bar.

Our purpose is to empower the world to work out, creating healthier lives together.

Industry
Arts & Entertainment
Company Size
1,001-5,000 employees
Headquarters
Rosemont, Illinois
Year Founded
Unknown
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