At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.
U.S. Bank is seeking a Market Enablement to drive full commercialization of emerging digital asset and money movement products, including blockchain‑based payments, stablecoins, cross‑border transfers, and real‑world asset (RWA) movement. This role will be one of the earliest commercialization hires and will work directly with the business line leaders, product and clients to move offerings from MVP to launch and full scalable commercial adoption
This individual will own the end‑to‑end commercialization lifecycle, with a strong emphasis on external customer engagement, onboarding, partnerships, and ecosystem activation. This role operates at the intersection of crypto‑native innovation and real‑world financial infrastructure, serving both digital‑native users and traditional financial clients.
The ideal candidate brings hands‑on Web3 or fintech Go-To-Market (GTM) experience, thrives in fast‑paced environments, and combines strategic GTM thinking with execution discipline This is a high‑ownership role with significant autonomy, visibility to senior leadership, and the opportunity to shape how digital asset products reach market at scale.
Design and execute end‑to‑end GTM strategies for digital asset and money movement products.
Lead launches from testnet to mainnet, including positioning, messaging, sequencing, and adoption plans.
Define and execute ICP segmentation, use‑case prioritization, and value propositions across customer segments.
Own customer onboarding, relationship management, and ongoing engagement to ensure frictionless adoption.
Build scalable customer education, support, and feedback loops that inform product and UX improvements.
Convert early users into long‑term advocates and ecosystem participants.
Develop partnerships with wallets, exchanges, on/off‑ramps, payment providers, and infrastructure partners
Support liquidity bootstrapping, ecosystem participation, and network‑effect growth strategies
Activate crypto‑native growth motions including community building, KOL engagement, developer relations, and incentive programs
Track and analyze performance using on‑chain and off‑chain metrics (e.g., TVL, DAU, transaction volume, retention).
Iterate GTM execution based on data, customer signals, and market feedback.
Partner with compliance, legal, and risk teams to support trust‑building and regulatory alignment in a highly scrutinized space.
Full commercialization lifecycle for priority digital asset and money movement products
GTM narrative, launch playbooks, and early‑stage growth strategy
Customer experience across onboarding, education, support, and retention
External relationships with partners, customers, and ecosystem stakeholders
GTM metrics, dashboards, and performance insights used by senior leadership
Bachelor’s degree in Business, Marketing, Finance, Economics, or related field (or equivalent experience).
7+ years of experience in GTM, growth, product marketing, or commercialization within Web3, crypto, fintech, payments, or financial technology
Demonstrated experience launching and scaling digital products in fast‑moving or early‑stage environments.
Strong working knowledge of blockchain technology, stablecoins, payments, and money movement concepts
Proven ability to lead customer‑facing initiatives and manage external partnerships.
Strong communication skills with the ability to translate complex technical concepts into clear, concise, and substantive messaging
Experience with cross‑border payments, remittances, on/off‑ramps, or treasury solutions
Exposure to tokenomics, incentive design, or protocol‑level growth mechanics
Prior work in regulated or compliance‑sensitive financial environments.
Experience collaborating with engineering and product teams on infrastructure‑led or API‑based platforms.
Familiarity with on‑chain analytics tools and Web3 growth measurement techniques.
End‑to‑end GTM execution in Web3 and fintech environments
Customer‑centric mindset with strong relationship‑building capabilities
Structured problem‑solving and data‑driven decision‑making
Ability to operate with high autonomy in a founder‑close role
Executive‑ready communication and stakeholder management
Bias toward action, learning, and iteration in ambiguous environments
If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants
Benefits:
Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following:
Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
Review our full benefits available by employment status here
U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.
E-Verify
U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program
The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $170,255.00 - $200,300.00
U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.
Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.
Posting may be closed earlier due to high volume of applicants.
At U.S. Bank, we help millions of clients achieve their goals with a balance of best-in-class technology and human expertise tailored to individual needs. As the fifth-largest commercial bank in the United States, we’ve built a reputation for strength and stability across a diversified mix of businesses, including commercial and institutional banking, business banking, payments, wealth management and consumer banking. We’ve been named one of the World’s Most Ethical Companies® by the Ethisphere Institute and the most admired superregional bank by Fortune.
In addition to thousands of branches serving consumers, U.S. Bank offers a complete suite of products, services and strategic partnerships for business. Within our Wealth, Corporate, Commercial and Institutional Banking division, we serve more than half a million clients across the country and around the world, ranging from wealthy individuals and families to the largest corporations, including 90% of Fortune 1000 companies.
We’re also consistently recognized as a great place to work. We’re shaping our company culture with intention, focused on creating a workplace where it’s safe to speak up, share ideas and try new things. We’re proud to be recognized as a “Best for Vets” employer by the Military Times and included on Fair360’s (formerly DiversityInc.) list of Top 50 Companies for Diversity.
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