Job Description

Come Join Heritage Financial Credit Union as Market Director of Retail Banking

Great markets don’t build themselves, they’re led by people who know how to inspire teams, spot opportunities, and make things happen.

As Market Director of Retail Banking, you’ll guide the success of multiple branches by developing strong leaders, driving performance, and creating an environment where both employees and members thrive. You’ll play a key role in shaping the direction of your market, bringing focus, accountability, and energy to everything from team development to member experience.

This is an opportunity to lead with purpose, influence outcomes, and make a meaningful impact.

Here's a little about us

Heritage Financial Credit Union is a member-owned financial institution that is committed to helping our members achieve their financial goals and building a stronger community. We believe that everyone deserves access to affordable financial services, and we are dedicated to providing our members with the tools and resources they need to achieve their financial dreams. Our vision is to be the leading financial institution in the communities we serve, and we are committed to creating a culture of excellence where our employees can thrive. We believe in creating a workplace where everyone feels valued and respected, and where we can all work together to achieve our goals. We recognize that our employees are our most important asset, and we are committed to providing them with the training, development, and opportunities they need to succeed.
Our Core Values:Experience: Go Above Expectations; Create Positive Moments; Personally Acknowledge Service: Deliver As One Team; Stay A Step Ahead; Guide With Product Expertise Integrity: Do What's Right; Speak the Truth; Own Our Actions People: Grow Together; Respect Every Voice; Build Trusting Relationships; Strengthen Culture & Community
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POSITION PURPOSE

The Market Director will oversee the operations, performance and strategic direction of all branches in the assigned Market within the Credit Union. This role requires a dynamic leader who can drive growth, enhance member experience and ensure compliance with regulatory and internal policies and procedures, while fostering a collaborative team environment.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

Leadership and Team Development

• Recruit, train and mentor branch managers and branch staff.
• Foster a positive and inclusive workplace culture focused on member service and team collaboration.
• Conduct regular coaching and performance check-ins to enhance team effectiveness.

Operational Oversight

• Ensure all branches operate efficiently and meet established goals and objectives.
• Establish clear performance metrics including member satisfaction, loan growth, and deposit growth for each branch and regularly review progress towards goals.
• Implement policies and procedures to enhance operational efficiency and mitigate risks.

Strategic Planning and Execution

• Develop and execute market strategies aligned with the Credit Union’s overall goals.
• Analyze market trends and member needs to identify opportunities for growth and new services.
• Collaborate with senior leadership to align market initiatives with organizational objectives.

Financial Management

• Oversee Market budget, ensuring financial targets are met.
• Monitor and control expenses across all branches, identifying areas for cost reduction.
• Ensure compliance with regulations and internal controls.

Member Experience and Community Engagement

• Champion member service excellence and lead initiatives to enhance member satisfaction.
• Engage with community organizations and events to promote the credit union’s presence and services.
• Address escalated member concerns and feedback to drive continuous improvement.

Compliance and Risk Management:

• Ensure all branches adhere to regulations and internal policies.
• Monitor and review audits and assessments to identify potential risks and compliance issues.
• Implement corrective actions as necessary to maintain operational integrity.

Requirements

EDUCATION/CERTIFICATION:

4-year college degree preferred plus three to five years’ experience in the audit management; or a comparable combination of education and experience.

KNOWLEDGE:

This position requires that the employee gain a working knowledge of Bank Secrecy Act (BSA) requirements and how they will affect their work. The employee will comply with all requirements of the BSA and cooperate with the designated BSA Officer in assuring compliance.

EXPERIENCE

• Seven to ten years’ experience in the management of Retail Banking, Sales and Banking, and 5 years strategic management at a senior management level; or a comparable combination of education and experience.
• Excellent project management skills.
• Experience working in a Universal Associate model financial institution a plus.
• Experience using P.C. based software including Microsoft Office and lending systems, etc.

SKILLS/ABILITIES:

• Strong verbal and written communication skills
• Ability to develop and articulate a clear vision and strategy that inspires and motivates teams, and engages stakeholders at all levels
• Ability to build and maintain strong relationships with employees, members and external partners to foster a collaborative environment
• Ability to lead and drive change initiatives.
• Ability to project a professional appearance and positive attitude at all times.
• Ability to analyze data and metrics to drive decision making, identify opportunities and measure success.

What's in it for you?

Salary: $121,000 - $150,000 annually (depending one experience)

Benefits:

- Paid Time Off & Paid Federal Holidays

- Medical, Dental, Vision & Life Insurance

- Employee Assistance Program

- Flexible Spending Accounts (FSA)/Health Savings Accounts (HSA)

- Supplement Benefits: Critical Illness Care, Identity Theft Protection, Pet Insurance, Legal Services

- BenefitsPlus+ perks program (travel, entertainment, gift cards and so much more)

- CareNet - benefits concierge service

- 401(k) with 5% Employer Match

- Educational Assistance

- Paid Time to Volunteer

- HFCU Logo-wear (that our employees wear with pride!)

Equal Opportunity Statement

Employment at our Credit Union is based upon merit, ability, and qualifications. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected status.