
City/State
Charlottesville, VA
Work Shift
First (Days)
This is a hybrid position.
The Market Development and Outreach Specialist plays a critical role in supporting Sentara Health Plans’ member engagement, retention, outreach, and community development efforts. This position conducts telephonic, community-based, and in-home outreach to members across the state, helping them understand their health plan benefits, access available resources, and remain actively engaged in their healthcare. Home visits are a required component of this role to support members who may benefit from direct, in-person engagement.
The Specialist serves as a liaison between members, community partners, healthcare providers, and internal departments. This role supports organizational initiatives designed to improve member satisfaction, close communication gaps, strengthen community relationships, and address barriers that may affect access to care.
Use of personal vehicle required.
Talroo
Keywords: customer service, public relations, outreach, advocacy, JIVA, QNXT, social determinants of health, CRM
Sentara Health is an equal opportunity employer and prides itself on the diversity and inclusiveness of its close to an almost 30,000-member workforce. Diversity, inclusion, and belonging is a guiding principle of the organization to ensure its workforce reflects the communities it serves.
In support of our mission “to improve health every day,” this is a tobacco-free environment.
For positions that are available as remote work,Sentara Health employs associates in the following states:
Alabama, Delaware, Florida, Georgia, Idaho, Indiana, Kansas, Louisiana, Maine, Maryland, Minnesota, Nebraska, Nevada, New Hampshire, North Carolina, North Dakota, Ohio, Oklahoma, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Washington, West Virginia, Wisconsin, and Wyoming.

Sentara Health, an integrated, not-for-profit health care delivery system, celebrates more than 135 years in pursuit of its mission - "we improve health every day." Sentara is one of the largest health systems in the U.S. Mid-Atlantic and Southeast, and among the top 20 largest not-for-profit integrated health systems in the country, with 34,000 employees, 12 hospitals in Virginia and Northeastern North Carolina, including 10 hospitals with the prestigious Magnet®️ recognition, and the Sentara Health Plans division which serves more than 1 million members in Virginia and Florida. Sentara is recognized nationally for clinical quality and safety and is strategically focused on innovation and creating an extraordinary health care experience for our patients and members. Sentara was named a Health Quality Innovator of the Year (2024), was recognized by Forbes as "America’s Best-In-State Employer” (2024), "Best Employer for Veterans" (2022, 2023), and "Best Employer for Women" (2020), and named to IBM Watson Health's "Top 15 Health Systems" (2021, 2018).
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