About HitchPay

HitchPay is a fast-growing fintech startup revolutionizing the African financial ecosystem. We are building a super app for cross-border payments, bill payments, virtual cards, stock trading, and digital banking — designed to empower Africans at home and abroad. With innovation, speed, and customer-centricity at our core, we’re on a mission to redefine how money moves in Africa.

Job Overview

We’re looking for a passionate and data-driven
Digital Marketing Manager
to lead our digital strategy, drive user growth, and build a strong online presence. You will be responsible for end-to-end digital marketing, including
performance marketing, social media management, content creation
, and user engagement.

This is a highly creative and analytical role for someone who thrives in a fast-paced startup environment and is excited about shaping the voice of a fintech brand.

Requirements

Key Responsibilities

• 
  Develop and implement a comprehensive digital marketing strategy aligned with HitchPay’s growth goals.

• 
  Manage and optimize performance marketing campaigns across Google Ads, Meta, TikTok, LinkedIn, and Twitter.

• 
  Drive user acquisition and engagement through paid and organic marketing efforts.

• 
  Own and manage HitchPay’s social media presence across platforms (Instagram, Twitter/X, TikTok, LinkedIn, etc.).

• 
  Create engaging, brand-aligned content for social media, blog posts, email campaigns, and landing pages.

• 
  Develop and execute a monthly content calendar, including graphics, copy, and publishing schedules.

• 
  Collaborate with design and product teams to produce high-quality visuals and marketing materials.

• 
  Run influencer marketing and brand partnerships to grow visibility and trust.

• 
  Analyze performance metrics, run A/B tests, and make data-driven improvements.

• 
  Stay ahead of digital trends, fintech competitors, and platform algorithm updates.

Requirements

• 
  Bachelor’s degree in Marketing, Communications, Business, or related field.

• 
  3+ years of hands-on digital marketing experience (preferably in fintech, SaaS, or mobile apps).

• 
  Proven experience with social media strategy, content creation, and community engagement.

• 
  Strong portfolio of performance marketing results (ROAS, CAC, CTR, etc.).

• 
  Excellent command of social media tools (e.g., Hootsuite, Buffer, Meta Business Suite).

• 
  Proficient in Canva, Figma, or basic design/editing tools.

• 
  Experience with SEO/SEM, Google Analytics, email marketing, and CRM tools (HubSpot, Mailchimp, etc.).

• 
  Strong written and visual communication skills with a creative mindset.

Nice to Have

• 
  Experience launching or growing a mobile app

• 
  Familiarity with African fintech products, trends, and users

• 
  Ability to shoot and edit short-form video content (Reels, TikToks, etc.)

Benefits

What We Offer

• 
  Competitive salary and performance bonuses

• 
  Remote flexibility & fast-paced startup culture

• 
  Huge opportunity for career growth and leadership

• 
  Chance to make an impact on fintech across Africa