Job Description

Job title – MarCom Specialist (Animal Nutrition)

Location – Singapore

The MarCom Specialist, APAC role combines creative content production, digital channel management, structured market engagement, and major event execution — making it one of the most diverse positions in the regional MarCom function.

The scope of this role spans the full marketing execution cycle: from developing compelling content and managing owned digital channels, to supporting OU country teams in their events and marketing activities while delivering the region's presence at flagship industry events to ensure integrated delivery, consistent brand standards, and clear performance accountability across all areas of responsibility.

Your Key Responsibilities:

Digital Marketing & Content Creation

Content Creation & Communication

• Conceptualise and produce marketing content that is audience-relevant, commercially informed, and consistent with regional brand guidelines for regional campaigns and events to ensure awareness building through copywriting, visual and digital assets creation (E.g infographics, presentation decks, video creation, storyboards, and multimedia content for digital platforms).
• Manage the end-to-end content production process by working with internal stakeholders and in-house graphic designers as required.
• Build and maintain a regional content library that Go-To-Market teams can adapt and localise for market-specific use.

Digital Channel Management

• Own and manage regional digital channels including edm for APAC newsletter (Sprout/Hubspot), WhatsApp Business channel, and social media platforms to drive the digitalization strategies and increase demand and lead generation.
• Develop and execute the regional content calendar/digital campaigns which are aligned to regional priorities and industry events.
• Track, analyse, and report on digital channel performance; translate data into clear, actionable optimisation recommendations.
• Manage regional marketing automation workflows including audience segmentation, scheduling, and performance testing.

OU Market Support, CRM & Analytics

• Market Enablement: Actively participate and collaborate with OU country teams to provide events’ support, (e.g booth designs, activities, vendor management etc) and locally-driven marketing initiatives to ensure alignment on regional messaging and brand standards, including crafting newsletters content on the events and activities. Support country teams in adapting regional content to local market contexts, languages, and audience needs.
• CRM & Analytics: Act as the OU point of contact for CRM to maintain database accuracy and pipeline hygiene standards consistently across all markets, identifying and resolving data gaps, duplicate records, and outdated information. Generate and distribute CRM performance reports, tracking pipeline opportunities and campaign attribution. Build and maintain analytics dashboards that provide clear visibility into marketing-influenced pipeline and campaign ROI.

Events & Exhibitions

• Support end-to-end MarCom coordination for regional exhibitions and industry events (e.g VIV Asia, Regional Conferences, and equivalent flagship events such as Species Days) including sourcing of vendors to optimize marketing budget.
• Coordinate with Graphics team on event-related collateral, such as booth materials, digital assets, pre- and post-event communications, speaker support materials, and production briefs.
• Coordinate with OU country teams, global teams, and external vendors (if any) to ensure seamless execution and brand alignment across all event touchpoints.
• Manage pre- and post-event amplification, and post-event reporting on impact and ROI which includes feedback, lead generation, CRM pipeline opportunities, digital engagement, and provide actionable insights.

We offer:

• Unique career paths across animal, nutrition and health - explore what drives you and get the support to make it happen.
• A chance to impact millions of consumers every day – sustainability embedded in all we do.
• A science led company, cutting edge research and creativity everywhere – from biotech breakthroughs to sustainability game-changers, you’ll work on what’s next.
• Growth that keeps up with you – you join an industry leader that will develop your expertise and leadership.
• A culture that lifts you up – with collaborative teams, shared wins, and people who cheer each other on.
• A community where your voice matters – it is essential to serve our customers well.

You Bring:

• Bachelor Degree in Marketing Communications, Business and or equivalent. Minimum 2-3 years of marketing communication relevant experience.
• Detail-oriented and hands-on, with a strong focus on design quality and results
• Proactive, independent self-starter skilled in creating multi-format content (copy, visuals, video, multimedia)
• Data-driven mindset with strong analytical skills and experience building dashboards and reporting ROI
• Experienced in managing digital channels, including social media, newsletters, and messaging platforms
• Able to handle multiple priorities and deadlines across different markets
• Advantage: Experience supporting APAC trade shows or regional industry events, with knowledge of event ROI tracking
• Familiar with CRM tools (e.g., Microsoft Dynamics), creative/analytics platforms, and multilingual capabilities for APAC markets will be advantageous

About dsm-firmenich

At dsm-firmenich, we don’t just meet expectations – we go beyond them.

Join our global team powered by science, creativity, and a shared purpose: to bring progress to life.

From elevating health to making fortified food and sustainable skincare, the impact of your work here will be felt by millions – every single day. Whether it’s fragrance that helps you focus, alternative meat that’s better for the planet, or reducing sugar without losing flavor, this is where you help shape the future of nutrition, health, and beauty for everyone, everywhere.

And while you’re making a difference, we’ll make sure you’re growing too. With learning that never stops, a culture that lifts you up and the freedom to move across businesses, teams, and borders. Your voice matters here. And your ideas? They’re essential to our future.

Because real progress only happens when we go beyond, together.

Inclusion, belonging and equal opportunity statement

At dsm-firmenich, we believe being a force for good starts with the way we treat each other. When people feel supported, included, and free to be themselves, they do their best work – and that’s exactly the kind of culture we’re building. A place where opportunity is truly equal, authenticity is celebrated, and everyone has the chance to grow, contribute, and feel they belong.

We’re proud to be an equal opportunity employer, and we’re serious about making our hiring process as fair and inclusive as possible. From inclusive language and diverse interview panels to thoughtful sourcing, we’re committed to reflecting the world we serve.

We welcome candidates from all backgrounds — no matter your gender, ethnicity, sexual orientation, or anything else that makes you, you.

And if you have a disability or need any support through the application process, we’re here to help – just let us know what you need, and we’ll do everything we can to make it work.

Agency statement

We’re managing this search directly at dsm-firmenich. If you’re applying as an individual, we’d love to hear from you. We’re not accepting agency submissions or proposals involving fees or commissions for this role.