Job Description

Responsible for managing paid search campaigns to increase website traffic, improve visibility on search engines, and drive conversions through targeted advertising.

• Plan and execute search engine advertising campaigns (e.g., Google Ads)
• Conduct keyword research and optimize bidding strategies
• Monitor and improve ad performance, CTR, and conversion rates
• Manage campaign budgets and maximize return on ad spend (ROAS)
• Write and test ad copy for better engagement and performance
• Analyze data and generate performance reports and insights
• Conduct A/B testing for landing pages and ads
• Stay updated on search engine algorithms and SEM best practices