Job Description

• Execute and manage programmatic advertising campaigns across DSPs
• Optimize ad placements, targeting, and bidding strategies in real time
• Analyze campaign performance and adjust to improve ROI and KPIs
• Manage budgets and ensure efficient media spend
• Set up audience segmentation and targeting parameters
• Conduct A/B testing for creatives, placements, and strategies
• Collaborate with creative and analytics teams for campaign optimization
• Generate performance reports and provide actionable insights