Develop and own the social media strategy aligned with brand and commercial priorities.
Define the role of each platform and develop content suited to its audience, formats and behavior.
Build and manage the social content calendar across campaigns, product stories, new launches, tactical moments and always-on communication.
Identify relevant trends, cultural moments and emerging formats that HomeBox can participate in authentically.
Build a distinctive and consistent HomeBox voice across social platforms.
Develop and guide social-first ideas, rather than simply adapting campaign assets for social.
Set high standards across concepts, copy, design, photography, reels, video and motion content.
Brief and creatively guide designers, agencies, creators, photographers and production partners.
Support shoots and content production to ensure output is relevant and optimized for social.
Build agile content formats that improve speed without compromising quality.
Oversee HomeBox presence across key platforms including Instagram, TikTok, Facebook, YouTube and relevant emerging channels.
Ensure content is adapted appropriately by platform rather than following a one-size-fits-all approach.
Oversee publishing, community engagement, platform hygiene and ongoing optimization.
Partner with Performance Marketing to identify strong content for amplification.
Own HomeBox’s influencer and creator strategy.
Identify creators relevant to the brand, audience and campaign objectives.
Develop strong creator briefs and collaborations that feel authentic and engaging.
Manage influencer agencies, budgets, deliverables and campaign performance.
Build a balanced creator portfolio across brand, product and tactical requirements.
Lead the relationship with social and content agencies, setting clear standards for strategy, creativity and execution.
Provide strong creative feedback and challenge work that does not meet brand standards.
Track performance across engagement, reach, community growth, content effectiveness and creator performance.
Use social data, listening and learnings to continuously improve content and future campaigns.
Stay current on platform changes, social behaviors and evolving creator trends.
Our journey started in 1973 with a single store in Bahrain. Since then, we have grown into a global retail and hospitality group. The proud creator of 25 plus value led, own-built brands across retail, hospitality, food, and leisure.
Over the years, our UAE - based group has evolved into a comprehensive retail and hospitality entity, with over 2200 retail stores, leisure, and hospitality outlets, panning the GCC, Middle East, India, Southeast Asia, and Africa. Today, Landmark Group is one of GCC's largest omnichannel retailers and India's top home and fashion retailer.
We take immense pride in the organic growth of our retail brands, which have blossomed into household names. From Max, Splash, Babyshop, Centrepoint, Shoemart, Homecentre, Emax, Fitness First, to Funcity, to name a few, our brands span across a multitude of categories, enriching the lives of countless families over the past decade.
Founded in 1973 in Bahrain, Landmark Group has grown to become one of the largest and most successful omnichannel retail and hospitality conglomerates, with presence across 17 countries in the Middle East, Africa, India and Southeast Asia. Based in the UAE since 1990, the Group owns and operates 21 established homegrown and 4 franchise brands across an extensive network of more than 2,200 outlets, encompassing a gross leasable area of 30 million square feet.
Landmark Group's success is driven by its diverse portfolio of established brands, across multiple retail categories, offering a comprehensive range of products across fashion, home, groceries and electronics. These include Centrepoint, Max Fashion, Home Centre, Babyshop, Splash, Shoemart, Lifestyle, Viva, Emax, Home Box, Styli, Shoexpress, Spar and Easybuy.
Beyond retail, Landmark Group has diversified into the leisure, fitness and hospitality sectors with brands like Fitness First, Citymax, Fun City, Fun Ville, Zafran and Carluccio’s. The Group boasts unparalleled logistics capabilities, owning the MENA region's largest privately-owned distribution hub - Omega Logistics and Logistiq, which offers state-of-the-art third-party logistics services.
Landmark Group places a strong emphasis on delivering exceptional value and achieving customer satisfaction throughout its comprehensive product range. Across its loyalty programmes, the Group enjoys a loyal customer base with more than 35 million active users.
The company has a dedicated workforce of more than 53,000 employees and continues to be certified as a Great Place to Work (GPTW) since 2017.
