Job Description

Key Accountabilities:

• Segment P&L ownership
• End to end ownership of M2M portfolio with digitalization and simplification focus
• Design ATL promotions and propositions for GLK customers
• Manage Acquisitions, develop journey for onboarding with CE
• Develop propositions & business cases for M2M market, including industry vertical business solutions working with ICT team to develop end to end IoT use cases
• Design GTM activities including launch management and communication
• Develop & execute strategies to increase M2M market share
• Work with ICT to develop partnerships with vertical application providers with core M2M products to increase share of wallet

Qualifications:

• Minimum Bachelor degree in Business Administration or Business Marketing

Experience:

• Minimum 7-10 years of experience in a Segment Marketing role along with M2M experience, preferably with telecom operator

Skills:

• Good knowledge of the M2M market dynamics with special focus on customer value proposition development in the mobile business
• Strong knowledge of customer experience design, pricing strategies, base management, marketing research, product portfolio with a creative mind for new market innovations
• Solid analytical skills to understand complex and continuous changing environment
• Great interpersonal and communication skills with ability to deliver within a cross-functional environment
• Solid understanding of communications and media
• Good understanding of the core technology, API’s and its enablers with special focus on mobile network and IT BSS platforms