Job Description

Job Summary

The job holder is responsible for managing development projects focused on digital products or services, which involves overseeing product delivery management, defining content requirements, and driving user-interface and user experience design based on customer insights. In this capacity, the job holder is expected to create site architectures, user flows, and wireframes that enhance the overall digital experience for both end-customers and internal users. Additionally, key responsibilities include coaching a team of digital designers, implementing best practices in design, and ensuring that all digital products not only meet business needs but also provide a seamless and engaging user experience.

Major Tasks

• Lead UX/UI activities for digital products by planning research, design and validation workstreams to deliver intuitive, accessible and engaging user experiences.
• Conduct user research (e.g., interviews, surveys, usability tests) and synthesise insights into personas, journeys and problem statements to guide design decisions.
• Translate business objectives and requirements into information architecture, user flows and wireframes that align with product outcomes and technical constraints.
• Create and iterate prototypes and high-fidelity UI designs, using feedback and data to refine usability and increase customer satisfaction.
• Define and maintain design systems, standards and specifications to ensure consistency across channels and efficient collaboration with development teams.
• Coordinate with product, engineering and external vendors to clarify requirements, manage dependencies and ensure designs are implemented as intended.
• Plan and support usability validation and UAT activities, documenting findings and recommended improvements to support release readiness.
• Monitor digital experience metrics and customer feedback and propose enhancement opportunities to improve conversion, engagement and responsible use outcomes.
• Mentor junior designers and promote best practices in user-centred design, accessibility and responsible digital experience standards.
• Undertake other ad-hoc duties and tasks as assigned to support service continuity, project delivery and changing business priorities.

Education

Bachelor's degree or above in a relevant field such as Information Technology, Computer Science, Multimedia Design, or related disciplines.

Qualifications

Project management skills with PMP certification being highly preferred.

Experience

• At least 5-7 years of working experience in UXUI design field, consulting, digital solution, mobile app experience design and technology project management
• Solid experience in UX/UI design with a strong understanding of user-centered design principles.
• Experience working within an agile team on digital product implementation; relevant Product Owner or Manager certification is an advantage. >
• Experience in managing digital application development projects is preferred.