Job Description

• Conduct regular team meetings and serve as Agile Project Manager for bi-weekly team sprints;
• Serve as subject matter expert for Merkury;
• Advise marketing brand managers, media planners/buyers, and publishing partners on best practices for analyzing and refining target audience segmentation using Merkury to achieve goals;
• Provide service and product support to users;
• Facilitate timely delivery of a marketer’s target audience(s) to external adtech/martech partner technologies, confirm successful delivery with the marketer and troubleshoot issues;
• Identify and report any issues relating to platform user-experience or audience syndication and work with developers conduct tests and troubleshoot;
• Manage data transfers between client/partner repositories Merkury, ensuring data meets technical specifications and complies with company data security policies;
• Monitor and report on KPIs for support team operations identify compliance gaps, perform data hygiene, surface key findings and business intelligence, and identify inefficiencies; Publish and maintain product documentation to increase usability and adoption;

Must have the following skills and experience to perform the above-mentioned tasks:

• Experience in the marketing industry with audience research and strategy, media-buying and planning, marketing and advertising technology, media reporting, and audience insights;
• Experience working with Personally Identifiable Information (PII) and Sensitive Personal Information (SPI) data in accordance with applicable laws, corporate policies, and best practices;
• Experience with adtech/martech platforms including Meta Ads, The Trade Desk, X/Twitter Ads, Google Ads, Google DV360, Google Ad Manager, Yahoo Ads, Index Exchange, Magnite, LiveRamp, Adobe Audience Manager, Xandr Invest, Experian, Freewheel, Open X, Clinch, Snowflake, and Amazon Web Services;
• Experience using command line interface tools (CLI), creating RESTful API requests via Postman, and executing database queries in SQL;
• Experience with Agile methodology for software development and JIRA; Experience with Salesforce CRM, Zendesk and SFTP; and
• Experience with Microsoft Excel, Power Query, Power BI, and PowerPoint.

Requires a Bachelor’s degree or foreign equivalent in Marketing, Advertising, Communications, or related field and at least five (5) years of experience as a Market Research Analyst or related occupation.

Hybrid option to work from home may be available.

The annual salary range for this position is $122,824-$152,662/year.

Location:

New York - 150 E 42nd

Brand:

Time Type:

Full time

Contract Type:

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

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