Major League Baseball (MLB)

Manager, Strategic Fundraising Initiatives

Major League Baseball (MLB)  •  United States (Onsite)  •  8 days ago
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Job Description

If you are driven to deliver exceptional fan experiences that are beyond anything possible elsewhere and interested in working alongside a team of innovators and enthusiastic over-achievers, you will enjoy working with us!

This role is responsible for leading fundraising strategy, revenue growth, and fan engagement initiatives across the Atlanta Braves Foundation and Henry Louis Aaron Fund’s fundraising portfolio, with a primary focus on overseeing and expanding the Club’s 50/50 Raffle program as a premier in-game fundraising asset.

The Manager will lead the development, execution, and ongoing evolution of fan-facing fundraising programs and experiences that drive meaningful community impact and sustainable revenue growth. This position is accountable for enhancing existing fundraising initiatives while identifying and launching new opportunities that leverage the Atlanta Braves brand, platform, and game-day environment.

This role is responsible for leading initiatives that generate more than $4 million in annual fundraising revenue and will support marquee fundraising initiatives such as the Braves Foundation Gala, Hank Aaron Week, Braves Foundation Rally Day, and other year-round campaigns and activations. Through strategic planning, cross-functional collaboration, and data-driven decision-making, the Manager will help elevate the Foundation’s visibility, fan engagement, consistent revenue generation, and philanthropic impact across Braves Country.

This is a dynamic, high-visibility role that will help shape the future of fundraising for the Atlanta Braves Foundation.

Major responsibilities:

  • Lead and grow the 50/50 Raffle program, including strategy, technology, operations, compliance, staffing, fan engagement, and revenue optimization.
  • Recruit, hire, train, and oversee Grand Slam Sellers, including development of staffing strategies, scheduling, incentive programs, sales training, and managing performance expectations.
  • Lead the planning, execution, and continuous improvement of existing fundraising initiatives to ensure strong operational execution, fan experience, and revenue performance.
  • Develop and launch new fundraising programs, campaigns, and fan engagement opportunities that expand awareness, participation, and revenue generation.
  • Lead fundraising strategy and initiatives supporting the Henry Louis Aaron Fund, ensuring alignment with organizational goals and the ongoing legacy of Hank Aaron.
  • Support the optimization of in-game fundraising strategy and execution, including 50/50 raffle operations, scoreboard messages, in-seat experiences, auctions, and other fan-facing activations.
  • Administer and optimize year-round fundraising campaigns and community-based initiatives, including digital campaigns, sweepstakes, Giving Tuesday, auctions, and other revenue-generating opportunities.
  • Partner cross-functionally with colleagues in Community/Foundation. Communications, BravesVision, Marketing,, Operations, Retail, and external vendors to develop integrated fundraising and promotional strategies.
  • Analyze fundraising performance, fan engagement trends, and campaign effectiveness to identify opportunities for growth and operational improvement.
  • Cultivate and maintain relationships with corporate partners, donors, foundations, and vendors to support fundraising initiatives and sponsorship opportunities.
  • Maximize donor management platform, develop and executive donor stewardship plan.
  • Develop reporting tools, track fundraising performance metrics, and provide regular updates and recommendations to leadership.
  • Manage budgets related to fundraising initiatives and events, ensuring alignment with revenue goals and organizational priorities.
  • Support broader Atlanta Braves Foundation and Community Affairs strategic initiatives as needed.

Qualifications:

  • Bachelor’s degree required; focus in business, nonprofit management, marketing, communications, sports management, or related field preferred.
  • 5-8+ years of experience in fundraising, sales, partnerships, event operations, fan engagement, nonprofit development, sports business, or related field.
  • Demonstrated experience leading revenue-generating programs, campaigns, events, or fan engagement initiatives.
  • Experience leading part-time, seasonal, or event-based staff preferred.
  • Retail, digital sales expertise preferred.
  • Strong project management and organizational skills, with the ability to manage multiple initiatives simultaneously in a fast-paced environment.
  • Proven ability to build relationships and collaborate cross-functionally with internal teams, external partners, vendors, donors, and community stakeholders.
  • Strong analytical and problem-solving skills with the ability to interpret data, identify trends, and make recommendations to improve performance.
  • Excellent verbal, written, and presentation communication skills. Self-motivated with the ability to work independently, take initiative, and drive projects from concept through execution.
  • Passion for community impact, fan engagement, and the Atlanta Braves organization.
  • Ability to work nights, weekends, holidays, and all Atlanta Braves home games and related events as needed.

The Atlanta National League Baseball Club, LLC is an equal opportunity employer. A diverse workforce representing varied backgrounds, perspectives, and experiences is key to delivering on our business promise to our fans and the communities we serve. All qualified candidates are welcome to apply.

If you are disabled as defined by the Americans With Disabilities Act and require a reasonable accommodation in order to complete your online application, including making a change to the application process, please contact our Human Resources team at PeopleCapital@braves.com

Major League Baseball (MLB)

About Major League Baseball (MLB)

Major League Baseball (MLB) is the most historic professional sports league in the United States and consists of 30 member clubs in the U.S. and Canada, representing the highest level of professional baseball. Led by Commissioner Robert D. Manfred, Jr., MLB remains committed to making an impact in the communities of the U.S., Canada and throughout the world, perpetuating the sport's larger role in society and permeating every facet of baseball's business, marketing, community relations and social responsibility endeavors. MLB currently features record levels of competitive balance, continues to expand its global reach through programming and content to fans all over the world, and registered records in games and minutes watched this season on MLB.TV. With the continued success of MLB Network and MLB digital platforms, MLB continues to find innovative ways for its fans to enjoy America's National Pastime and a truly global game. For more information on Major League Baseball, visit www.MLB.com.

Industry
Arts & Entertainment
Company Size
10,000+ employees
Headquarters
New York, New York
Year Founded
Unknown
Website
mlb.com
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