
Our Story:
Crisis Prevention Institute Inc. (CPI) is the worldwide leader in evidence-based de-escalation and crisis prevention training and dementia care services. Our programs teach professionals the skills to recognize, prevent, and respond to crises in the workplace. Since 1980, we’ve helped train more than 17 million people within service-oriented industries including education, health care, behavioral health, long-term care, human services, security, corporate, and retail.
At CPI, we are dedicated to changing behaviors and reducing conflict for the Care, Welfare, Safety, and Security of everyone. We believe the power of empathy, meaningful connections, personal safety, and security are the antidotes to fear and anxiety. It’s a philosophy that is central to everything we do, and traces back to our beginning.
As a member of the team, you can expect to:
The Role:
The SMB Sales Manager is responsible for leading CPI's Small Business sales team and driving revenue growth across the SMB market segment. This role oversees a team of Small Business Account Executives and Sales Development Representatives, ensuring the effective conversion of inbound demand while developing and scaling outbound sales strategies to expand market penetration. The SMB Sales Manager is accountable for pipeline generation, sales execution, team performance, and the continuous improvement of processes that drive customer acquisition. This leader will partner closely with Marketing, Revenue Operations, and Sales Leadership to optimize lead management, improve conversion rates, and build a scalable outbound motion that supports CPI's long-term growth objectives.
What You Get To Do Everyday:
You Need to Have:
We'd Love to See:
What We Offer:

Since 1980, the Crisis Prevention Institute has helped millions of individuals begin a journey of positive, supportive, and empathic caring for people of all ages.
• We believe in the power of empathy, compassion, and meaningful connections.
• We consider personal safety and security the antidotes to fear and anxiety; and that listening leads to understanding.
• We know when those who care for others feel prepared and confident in their abilities, they can make the world a better place.
CPI’s crisis prevention training gives professionals the confidence to prevent and respond to workplace violence. With a focus on healthcare, education, human services, and dementia care, CPI sets the standard for best practices in evidence-based workplace violence prevention. Our training is designed to support the safety and well-being of both staff and those in their care. We teach the skills that help professionals de-escalate verbal and physical crises in the workplace, with an array of solutions that address the full spectrum of risk levels.
Solutions
Nonviolent Crisis Intervention® Training:
Nonviolent Crisis Intervention Training focuses on verbal de-escalation and early intervention, giving staff an effective framework for decision making and problem solving, as well as teaching safe disengagements and physical interventions that can be implemented with the least use of force, providing the safest environment for all parties involved.
Verbal Intervention™ Training:
This program is ideal for organizations that have a hands-off policy, and for staff members who don’t experience higher risk situations requiring physical interventions, instilling the confidence and skills to verbally respond to disruptive behaviors, and prevent further escalation.
To learn more about CPI and our full offering of industry-leading solutions, visit us today at crisisprevention.com.