Job Description

[What the role is]

As part of Sentosa Development Corporation’s Communications team, you will play a pivotal role in shaping and delivering the organisation’s brand narrative. You will lead strategic communications and public relations initiatives that strengthen Sentosa’s reputation as a premier leisure destination for both local and international visitors.

[What you will be working on]

Corporate Communications

• Oversee corporate publications including the website, and media monitoring reports.

• Ensure consistency of messaging and alignment with organisational objectives across all communication platforms.

Media & Public Relations

• Build and maintain strong relationships with mainstream journalists, trade publications, online media, and social media influencers.

• Drive proactive media engagement through pitching, hosting familiarisation tours, and securing impactful coverage.

• Manage media queries and support issues/crisis communications with timely, transparent responses.

Stakeholder & Partnership Engagement

• Collaborate with internal teams and external partners to co-create destination campaigns and joint communications initiatives.

• Strengthen Sentosa’s positioning through strategic partnerships and stakeholder engagement.

Leadership & Events

• Lead cross-functional communications projects and contribute to the planning and execution of corporate events.

• Provide guidance to junior team members and manage external agencies/vendors where required.

[What we are looking for]

• Degree in Mass Communications, Public Relations, or related discipline.

• At least 8 years of relevant experience, preferably in tourism, hospitality, or lifestyle sectors.

• Strong media pitching, writing, and editing skills.

• Proficiency in digital communications tools, including social media platforms, analytics dashboards, and emerging AI applications.

• Fluency in Mandarin is advantageous for engaging regional media and stakeholders.

• Demonstrated ability to manage complex projects, influence senior stakeholders, and deliver measurable outcomes.

• A collaborative team player with strong interpersonal skills.

• Passionate, energetic, and self-motivated, with creativity in developing communications strategies.