Job Description

[What the role is]

The Health Promotion Board’s vision is to make Singapore a nation of healthier people.

Come be a part of this journey if you’re passionate about creating boundary-pushing work that drives behavioral change.[TV2.1]
You will be a part of HPB’s Preventive Health Programmes & Rewards Division, specifically within the Rewards Department, where you will play an integral role in driving, designing and/or implementing reward-based initiatives that inspire Singapore residents to embrace healthier lifestyles, thereby advancing HPB's vision of "A Nation of Healthy People".

[What you will be working on]

As a key member of the Rewards Department, you will serve as the Business Development Manager responsible for the following strategic areas:

Business Development You will serve as the authoritative voice on rewards management, guiding internal divisions and external stakeholders on the strategic and responsible use of Healthpoints, vouchers and non-monetary rewards. You will evaluate and approve reward use cases proposed by internal stakeholders, healthcare clusters and public agencies, balancing programme objectives, policy alignment, user impact and risk considerations. You will also drive new rewards-related initiatives from conceptualisation to operationalisation, while ensuring robust governance, documentation, risk and audit controls.

Customer Care Management You will lead the customer support function, working with the Customer Support team to oversee outsourced agents to ensure consistent service delivery across all communication channels. You will own escalation management, drive improvements to user satisfaction metrics, and maintain governance oversight of customer support platforms

User Experience Management You will place users at the heart of every design decision, championing a human-centred approach that ensures the Healthy 365 in-app rewards experience is intuitive, meaningful, and reflective of the rewards programme's brand identity. By providing strategic direction to UI/UX teams and outsourced vendors, you will drive continuous improvements grounded in user research, feedback, and behavioural insights. Beyond the app itself, you will collaborate closely with marketing and programme teams to ensure a coherent rewards experience is carried through consistently across all external stakeholder initiatives, so that users encounter a seamless and trustworthy journey at every interaction.

Budget & Process Management: You will oversee budget tracking and marksmanship, provide regular updates on project roadmaps and KPI performance, and proactively identify improvements to rewards fulfilment and customer support processes. You will work with data, technology and programme teams to analyse reward usage trends, translate insights into strategic recommendations, and ensure adequate risk mitigation and audit controls across key work processes.

[What we are looking for]

An ideal candidate will be a dynamic and self-motivated individual with at least 5 years of relevant experience in rewards, loyalty, programme management, business development, operations, customer experience, data analysis, or project management, preferably in a digital product, public sector, or multi-stakeholder environment. A degree in public health, business, statistics, system design, or other related discipline will be desirable. The candidate should also possess:

• Good analytical and problem-solving skills with ability to learn new processes and help improve how things work.
• Strong communication and relationship management skills with ability to work effectively with people at different levels and coordinate across agencies.
• Proactive, resourceful mindset with the initiative to work independently and deliver results.
• Clear written and verbal communication skills, and proficiency in MS Office and using AI tools.
• At least 5 years of relevant experience in rewards, loyalty, programme management, business development, operations, customer experience, data analysis, or project management, preferably in a digital product, public sector, or multi-stakeholder environment.

Successful candidates will be offered a 2-year contract