We are looking for a highly skilled SEM Specialist to join our marketing team. This role is ideal for someone with deep, hands‑on experience in managing paid campaigns across Google Ads, Meta, LinkedIn Ads, Bing Ads, and other digital ad platforms.
The SEM Specialist will be responsible for planning, executing, optimizing, and reporting on paid media campaigns to drive measurable business results. The ideal candidate is analytical and detail‑oriented with a strong focus on performance metrics and insights. The candidate should also be able to drive AI-led marketing innovation, hands-on AI usage in campaign workflows, and stay current with latest AI trends + tools.
Key Responsibilities:
1. Campaign Planning & Execution
2) Optimization & Performance Management
3) Measurement, Analytics & Reporting
4) Cross-Functional Collaboration
5) AI-driven campaign optimization & innovation
Bachelor's Degree
Extensive knowledge of running paid campaigns on Search and Social media platforms
Knowledge of AI tools and workflows to automate paid campaign workflows
Should be well versed with reporting and dashboarding of campaign performance
Choosing a digital partner is about more than capabilities — it’s about collaboration and character.
Unrealistic overhauls and off-the-shelf products ignore what matters most — your unique needs, culture, goals, and your legacy data and technology environments.
At EXL, our collaboration is built on ongoing listening and learning to adapt our methodologies. We’re your business evolution partner—tailoring solutions that make the most of data to make better business decisions and drive more intelligence into your increasingly digital operations.
Whether your goals are scaling the use of AI and digital, redesign operating models, or driving better and faster decisions, we’re here to partner with you to help you gain—and maintain—competitive advantage with efficient, sustainable models at scale.
Our expertise in transformation, data science, and change management helps make your business more efficient and effective, improve customer relationships and enhance revenue growth. Instead of focusing on multi-year, resource- and time-intensive platform designs or migrations, we look deeper at your entire value chain to integrate strategies with impact.
We use our specialization in analytics, digital interventions, and operations management—alongside deep industry expertise — to deliver solutions that help you outperform the competition.
At EXL, it’s all about outcomes—your outcomes—and delivering success on your terms. Share your goals with us and together, we’ll optimize how you leverage data to drive your business forward.
For more information, visit www.exlservice.com.
