Main Responsibilities:
•Formulate and implement the acquisition, growth and retention strategies for affluent customers, aiming to achieve the business targets and improve customer experience
•Analyze the customer behavior and needs referencing market research and customer profile; propose actionable initiatives, according to the defined value proposition of strategic sub-segments, for customer acquisition, cross-selling, service upgrade, customer loyalty enhancement and retention etc
•Liaise closely with product and channel to cross-sell suitable products and services to meet target customers’ needs holistically, and eventually uplift profitability of the affluent segments
•Plan, implement and monitor sales activities, marketing campaigns, and customer events. Conduct evaluation & review on such. Also ensure efficient using of the approved marketing budget
•Work collectively with counterparts to drive the development of user-friendly & cost-effective sales and service platforms, aiming to improve customer experience at various touch points
•Support marketing and loyalty programs for private banking segment
Incumbent Requirements:
•Degree holder or above in Finance, Marketing, Business Administration or related disciplines
•Minimum 3-5 years of experience in marketing or segment management preferably in prestige customer segment, preferably in banking field
•Attentive to details and strong sense of market trend
•Ability to thrive in fast-paced environment and manage multiple tasks under pressure.
•Excellent interpersonal and communication skills
•Good command of written and spoken English and Chinese
About Dah Sing Bank
Dah Sing Bank, Limited is a wholly-owned subsidiary of Dah Sing Banking Group (HKG:2356) which is listed on the Hong Kong Stock Exchange. Founded in Hong Kong over 70 years ago, Dah Sing Bank has been providing quality banking products and services to our customers with a vision to be “The Local Bank with a Personal Touch”. Over the years, the Bank has been rigorous in delivering on our brand promise to grow with our customers in Hong Kong, the Greater Bay Area and beyond – "Together We Progress and Prosper". Building on our experience and solid foundation in the industry, the Bank’s scope of professional services now spans retail banking, private banking, business and commercial banking. Meanwhile, the Bank is also making significant investments in our digital banking capabilities to stay abreast with smart banking developments in Hong Kong and to support financial inclusion at large.
In addition to its Hong Kong banking operations, Dah Sing Bank also has wholly-owned subsidiaries including Dah Sing Bank (China) Limited, Banco Comercial de Macau, and OK Finance Limited. It is also a strategic shareholder of Bank of Chongqing with a shareholding of about 15%. Dah Sing Bank and its subsidiaries now have around 70 branches operating in Hong Kong, Macau and Mainland China.
This Page is written by the Bank in English. Any automated translated text in other languages appearing on this Page is not written or provided by the Bank and the Bank shall not be liable for any related issue or error.
This service/product is not targeted at customers in the EU.
本專頁由本行以英文撰寫。於本專頁出現之任何其他語言自動翻譯版本並不由本行撰寫或提供，本行將不承擔任何相關問題或錯誤。
本服務／產品並不是以歐盟的人士為目標。
