Wells Enterprises

Manager, Sales Planning & Trade Forecast - Chicago, IL or Le Mars, IA

Wells Enterprises  •  $97k - $154k/yr  •  Chicago, IL (Hybrid)  •  1 day ago
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Job Description

Company: Wells Enterprises (a Ferrero Company)

Functional Area: Sales Planning

The Role

The Manager of Sales Planning and Trade Forecasting is responsible for leading the sales planning process across channels, managing trade spend and forecasting analytics, and ensuring alignment between revenue growth objectives and trade investment strategies. This role develops actionable insights from account-level data, enhances reporting tools, and drives alignment across business units.

What You’ll Do

  • Lead Sales Planning & Trade Forecast Team. Supervise and mentor analysts, ensuring high quality data analysis and actionable insights for sales teams that synchronize the sales forecasts with trade spend. Monitor forecast accuracy and implement corrective actions to minimize variances.
  • Develop and Enhance Reporting Tools. Partner with IT to improve sales planning tools (e.g., Tableau, CPT), ensuring they meet business needs. Own the development and maintenance of key reports and KPIs that supports reconciliation and tracking needs. Cross-Functional Collaboration. Support sales directors and business development managers with analytics and customer communications. Collaborate with finance and demand planning with the review and reconciliation process.
  • Strategic Planning & Execution. Contribute to annual sales plan development and review processes. Identify growth opportunities and risks through data analysis and business insights.
  • Training & Competency Building. Provide ongoing training to the sales teams on tools, reports, and data sources. Build competency within the team and broader sales organization.

What You’ll Bring:

  • Bachelors degree in Business, Finance, Marketing, or related field (MBA preferred)
  • 7+ years of experience in sales analytics, planning, or related roles within the Consumer Packaged Goods (CPG) industry.
  • Experience with syndicated data sources (Nielsen, IRI), data warehousing, and analytics/reporting tools (Tableau, Demantra, Excel)

The base pay range for this position is $96,555 to $154,355 annually. Actual compensation will be determined based on location, experience, skills, qualifications, and other job-related factors permitted by law. This pay range represents the anticipated salary for this position at this time.

Wells Enterprises is an EEO/AA employer M/F/Vet/Dis

#LI-hybrid

Wells Enterprises, a Ferrero company, is one of the largest ice cream manufacturers in the United States and the maker of well-loved brands including Blue Bunny, Halo Top, Bomb Pop, and Blue Ribbon Classics and today Trolli, Butterfinger 100grand, Baby Ruth, Nutella and Kinder Bueno

Wells Enterprises is a 2 billion company employing 4,000 employees, across 4 production plants and 2 main hub locations, Chicago and Le Mars Guided by innovation, quality, and a people-first mindset, Wells is committed to delighting consumers and developing exceptional teams.

As part of the Ferrero Group, Wells combines its strong U.S. heritage with Ferrero’s global standards of excellence, offering a unique opportunity to grow within a dynamic, values-driven, and international environment.

At Wells, our people—and their experience—sit at the heart of our ambition. Learn more at www.wellsenterprisesinc.com

What We Offer

At Wells, we’re proud to support our employees with comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO). Eligible employees may also receive an annual incentive bonus based on Company performance. Learn more about our benefits here

Wells Enterprises

About Wells Enterprises

Headquartered in Le Mars, Iowa, Wells Enterprises, Inc. is the largest privately held ice cream manufacturer in the United States. Founded in 1913 by Fred H. Wells and run by the Wells family for generations, the company is an independent operating company of the Ferrero Group, one of the global leaders in sweet packaged foods. We produce more than 900 ice cream and frozen novelties treats. Wells produces Blue Bunny® ice cream, frozen novelties and specialty frozen desserts along with the iconic Bomb Pop® brand. So much ice cream is produced in Le Mars by Wells that the city was designated as the Ice Cream Capital of the World® by the Iowa legislature!

Blue Bunny branded items are distributed across the nation. Ice cream enthusiasts can find their favorite Blue Bunny products in grocery, convenience and club stores, on mobile vending trucks and in foodservice settings (such as educational institutions, hospitals and restaurants). The company’s corporate office and two ice cream plants are located in Le Mars. Our two other ice cream plants, one in Henderson, NV and the other in Dunkirk, NY help supply our frozen treats across the United States.

Over 4,000 production, sales, office, and support personnel make up the Wells family. With its state-of-the-art production facilities the company is cited by many industry experts as one of the most technically advanced in the industry.

Industry
Food & Beverage
Company Size
1,001-5,000 employees
Headquarters
Le Mars, Iowa
Year Founded
Unknown
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