Job Description

WHO WE ARE: Simpli.fi provides marketing technologies, solutions, and workflow automation for advertisers and agencies of all sizes. We specialize in helping organizations that operate across many locations, jurisdictions, or local markets—where location matters and incrementality counts—by uniting data, automation, and intelligence to drive measurable growth.

Our platform powers highly targeted, high-volume campaigns across omnichannel environments including CTV, native, mobile, display, and social. We deliver transparent performance with local precision at national scale. Simpli.fi enables marketers—from multi-location brands and independent agencies who serve them, to political, advocacy, and public-affairs organizations—to activate locally relevant messaging, measure real-world impact, and generate clear, actionable insights.

Simpli.fi is backed by leading private equity firms Blackstone and GTCR. To learn more, visit Simpli.fi.

WHAT WE’RE LOOKING FOR: Simpli.fi is currently seeking a Manager, Sales Development to build and lead a high-performing BDR team focused on generating qualified pipeline for our Local Direct Sales organization. This role will partner closely with Sales Directors and Local Direct leadership to support outbound prospecting strategy, drive pipeline generation, and strengthen alignment between Business Development and Field Sales.

The Manager, Sales Development will own the playbook, processes, and overall outbound strategy for a scalable and repeatable prospecting motion supporting the Local Direct business. This individual will play a key role in helping grow and support one of Simpli.fi’s core revenue organizations.

The ideal candidate is a data-driven leader with a proven track record of hiring, developing, and leading high-performing BDR teams in fast-paced sales environments.

This is a hybrid role requiring three days onsite each week at our Fort Worth, TX headquarters.

WHAT YOU’LL BE DOING:

• Build, manage, and scale a national team of BDRs focused on outbound prospecting and pipeline generation.
• Develop and enforce activity standards (calls, emails, LinkedIn outreach, etc.) to optimize meeting generation.
• Define and implement best practices for outbound prospecting, lead qualification, and pipeline acceleration.
• Establish clear KPIs, activity benchmarks, and success metrics for the BDR team.
• Own BDR compensation models, incentive structures, and career development pathways.
• Provide leadership on the CRM (Salesforce) setup, data integrity, and workflow automation to support a high-performance team.
• Leverage data and analytics to measure success, optimize processes, and refine outreach strategies.
• Work closely with Sales Leadership to ensure smooth lead handoff and alignment with Sales Directors’ pipeline needs.

YOU’LL HAVE THE FOLLOWING TO SUCCEED IN THIS ROLE:

• 3+ years of experience building, leading, and scaling SDR/BDR teams.
• Deep understanding of outbound sales motions, meeting setting strategies, and pipeline acceleration.
• Strong ability to establish KPIs, analyze performance, and optimize outreach methods.
• Experience with Salesforce, sales engagement platforms (SalesLoft, Outreach, etc.), and automation tools.
• Ability to define strategy while rolling up sleeves to execute, coach, and iterate.
• Track record of working cross-functionally with Sales, Marketing, and RevOps teams.
• AdTech or SaaS Experience (Strongly Preferred but Not Required)
• Familiarity with B2B sales cycles, especially in digital advertising, programmatic, or marketing technology

WORKING WITH US HAS ITS REWARDS:

Awesome company environment and benefits with a great management team. Competitive pay based on experience, 17 PTO days, 401K match, long-term incentive plan and employer sponsored healthcare options. Hybrid work schedule. Company is focused on developing and mentoring employees!

Candidates must be authorized to work in the United States. We are unable to provide visa sponsorship at this time.