Job Description

About Langham Hospitality Group

A wholly-owned subsidiary of Great Eagle Holdings, Langham Hospitality Group (LHG) comprises a family of distinctive brands, including The Langham Hotels and Resorts, Cordis Hotels and Resorts, Eaton Workshop and Ying’nFlo. With over 40 hotels and residences in operation or development, LHG has a global footprint that extends across Asia, Europe, North America, Australasia and the Middle East.

Key responsibilities:

• Redemption Programme Strategy & Optimisation
  • Conduct a comprehensive review of the current loyalty redemption programme, including structure, mechanics, and customer journey
  • Identify opportunities to improve usability, attractiveness, and overall value proposition
  • Recommend and implement enhancements to strengthen programme performance and alignment with business objectives
• Redemption Catalogue Development & Management
  • Design and build a structured and relevant redemption catalogue aligned with member preferences and business goals
  • Define product categories, pricing logic, and partner mix to maximise commercial value
  • Collaborate with internal stakeholders and external partners to source, onboard, and launch redemption offerings
• Member Lifecycle & Product Strategy
  • Analyse member behaviour, engagement patterns, and transaction data to identify key growth drivers
  • Develop product strategies and incentive frameworks to increase repeat transactions and member lifetime value
  • Propose targeted initiatives such as campaigns, bundled offers, and value propositions to drive engagement frequency
• Performance Tracking & Reporting
  • Establish clear KPIs and performance benchmarks for redemption and repeat transactions
  • Monitor programme performance using data-driven insights and analytics
  • Provide regular reporting, actionable insights, and strategic recommendations to senior management
• Stakeholder Management & Collaboration
  • Work cross-functionally with Marketing, Digital, CRM, Partnerships, Operations, and Finance teams
  • Ensure alignment on loyalty strategy, priorities, and execution plans
  • Present progress updates, performance insights, and recommendations to senior stakeholders

Requirements:

• Bachelor's degree in business, Marketing, Hospitality, or a related discipline
• Minimum 8–10 years of experience in loyalty programme, CRM, lifecycle marketing, or membership strategy
• Proven record of accomplishment in designing or optimizing redemption ecosystems or rewards catalogues
• Experience in hospitality, travel, airlines, retail, or lifestyle membership programmed is highly preferred
• Strong analytical and strategic thinking capabilities
• Commercial mindset with a focus on ROI and revenue impact
• Ability to translate customer insights into actionable strategies
• Excellent stakeholder management and influencing skills
• Strong project management and execution discipline
  
  For more information about Langham Hospitality Group, please visit: http://www.langhamhospitalitygroup.com/