As Manager,Brand PRforSonic(Inspire Brands),you willbe instrumental insupportingall external PRactivitiesfor the brandYour role willbe responsible forhelping todevelop andimplementunique,ownable campaigns that drive awareness,generatebuzz, andenhanceengagement to advanceSonicinto a culturally relevantspaceA successful candidate for this position should haverelevantexperience in earned media, brand activation, experiential events, and influencer marketing, with a pulse on whatresonateswithmillennial and Gen Z audiences This individualwill bring an entrepreneurialandcreative mindset, aself-starterattitude,andtheability tothrive in a fast-paced, always-on environment.This rolereportstotheVPofBrand PR(Inspire Brands)and is based in Atlanta
Duties and Responsibilities:
PR Campaign Development:Createbrand public relationsstrategies, ensuring alignment withSonicstrategic priorities, including the launch of new menu items, promotions, partnerships, and cross-channel creativeinitiatives
Earned Media Authority:Proactivelygeneratea stream ofunique,ownableandbuzzworthyideas that resonate withSonic’saudience,ensuringthe brandremainsculturally relevantbeyond planned marketing initiatives
Agency Management:Overseerelationships with multiple external agencies, ensuringtimelyand effective communications.Briefagencies andcollaborativelyshapeand refinethe ideas theyproposeto ensurethey resonatewith target audiences,offerbusiness-building potential,fit thebrandandholdcultural relevance/PR impact.Overseetimelyand effective campaigndelivery, andensure return on investment. Ensure agency activitiesremainwithin budget.
Writing:Draft communications materials, includingpress releases,media pitches, PR/activation campaign copy,externaltalkingpointsandbriefing documents for internal and external stakeholders.
Cross-Functional Collaboration:Engage with the marketing team, other cross-functionalpartnersand external partners to ideate and execute brand activation campaigns. Excellent project management skillsarerequired
PR InsightsStayupdatedwith PR and industry trends to keep the brand at the forefront of conversations.Evaluatecampaigneffectiveness,assessROIand provide feedback tobothinternalteamsand agencies, promoting ongoingimprovementand adapting strategies accordingly.
Budget Management Manage budget for specific campaigns. Ensuring projectsremainwithin budget. Work with finance to forecast and plan for future initiatives.
Requirements:
B achelor’s Degree in Communications,PRor relevant field
6-8 Years of experience in communications, publicrelationsor marketing Agency experience preferred
Operational discipline – ability to lead from idea to execution - manage details on tight timing, key contact for go-to-market execution, budget management, leadership communications, etc.
Creative mindset grounded in strategy – a desire to constantly challenge the norm with bold, original ideas that will build the brand and business
Obsessed with culture and finding ways to be authentic and relevant in big moments
Keen ability toidentifya great idea that fitswith the brand– honed instincts on what ideas will generate headlines and coverage
Experience working closely with social media teams, brand marketers, and marketing agencies
Passionate about PR and what it takes to do signature, award-winning work
Strong writing skills
25% (Domestictravel for PR initiatives)
Inspire is a multi-brand restaurant company whose portfolio includes more than 33,300 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.
Inspire Brands is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's, and SONIC restaurants worldwide.
