Job Description

REQ14364 Manager, Public Relations (Open)

Manager, Public Relations is expected to take a proactive, strategic and leading role in formulating PR communication projects and plan by using a variety of communications activities, to build the image, and build the good reputation of the company among our target audiences and contribute to the development and enhancement of a 'best in class' PR communications and media relations function.

PRIMARY RESPONSIBILITIES:

• Be champion to the development of long and short term PR strategies, communications programs and policies to optimise the brand image and messages of City of Dreams, Studio City and Altira Macau.
• To maintain effective professional relationships with key media to maximise positive publicity for City of Dreams, Studio City and Altira Macau, promoting the properties in the region.
• To extend the team’s capacity on media invitation, on-going media visit and generating coverage for the committed long-term projects and permanent features at the properties.
• To create different PR angles to draw media’s attention to drive public awareness.
• To maintain good communication with key stakeholders and fulfill the company objectives.
• To provide on-site support for various roadshows in mainland or overseas based on the company’s direction to develop different markets.
• To accommodate requests on supporting Melco executives in attending various events and ensure appropriate arrangements.
• To develop and manage PR projects for anchor resorts within Melco.
• To work in conjunction with corporate media team and external communications partners to craft and execute media relations plan i.e. prepare, review and edit materials to support media relations objectives
• Effectively manage the communications agencies ensuring they are appropriately briefed on all activity and approval processes are adhered to.

KEY PERFORMANCE INDICATORS:

N/A

QUALIFICATIONS:

Experience

• Over 3-5 years of public relations, marketing, promotions/events experience
• Strong media outreach, network and relations
• Have sound track records of “best practices” in public relations and marketing projects

Education

• Degree qualified
• Public Relations, Communications, Marketing, or equivalent discipline preferred

Skills / Competencies

• Strategic thinking with excellent project management and time management skills
• Able to work on flexible schedule, under stress environment and travel overseas
• Excellent command of written & spoken English, Cantonese, and Mandarin
• Additional language skill would be an advantage