Job Description

Permanent Full Time

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We are looking for a strategic and execution‑focused Manager, Product Marketing to support marketing for our Workplace Benefits & Retirement business. Reporting into the Director, Product Marketing, this role is accountable for translating product and customer insight into clear positioning, compelling go-to-market strategies and effective marketing execution across the customer lifecycle.

This role balances leadership and hands-on execution, operating as a "player-coach" who both leads a team of product marketers and directly contributes to priority inititatives. The successful candidate will be expected to challenge conventional approaches, elevate strategic thinking across the team, and drive disciplined execution on the highest‑impact opportunities.

What You’ll Do:

Lead and develop a high‑performing marketing team

• Lead, coach, and develop a team of product marketing professionals, setting clear expectations for both strategic thinking and execution excellence.
• Elevate team capability by coaching on thinking, not just reviewing outputs.
• Fost a culture that challenges status quo, encourages diverse perspectives and pushes for simpler, more impactful solutions.

Product Marketing

• Own and lead go-to-market strategies for priority initiatives, leading by example to ensure business alignment and strong customer experiences.
• Develop clear product positioning, messaging frameworks and value propositions that resonate with plan sponsors and advisors and guide downstream marketing.

Insights & Execution

• Apply customer, market and competitive insight to inform messaging, campaign strategy and prioritization.
• Translate complex products and technical concepts into simple, engaging, customer-friendly language.
• Partner closely with Brand, Communications, Digital, Experience, Product and Sales Enablement teams.

Performance & Optimization

• Define, monitor and report on marketing performance and utilization, leveraging insights to optimize ongoing and future efforts.
• Contribute to a test-and-learn approaches and continuous improvement using digital analytics and marketing best practices.

What You Bring:

• 5-7 years of progressive experience in marketing.
• University degree in Marketing, Business, Communications, or a related field.
• Experience leading or mentoring teams, with a passion for developing talent and elevating team capability.
• Ability to balance strategic leadership with hands‑on execution in a fast-paced environment.
• Experience within financial services, insurance, workplace benefits, retirement, or a regulated industry is a strong asset

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The base salary for this position is between $90,400 - $140,400 annually. This represents base salary only and does not represent other variable compensation components of our total compensation ( i.e. annual bonus, commission etc). If you are selected to move forward in our recruitment process, your recruiter will be able to discuss additional details of our total rewards program with you.

Career opportunities will be open a minimum of 5 business days from the date of posting, closing dates will vary depending on the search activity. All applications received will be reviewed on a rolling basis.

Grow with Canada Life

We’re united by a shared purpose: to improve the financial, physical and mental well-being of Canadians. Our company is trusted by 1 in 3 Canadians and contributes to the strength of communities across the country.

We’re looking for people who live our values everyday: we step up, we do the right thing, and we deliver – for our customers, communities and each other. Are you someone who always strives to do the right thing, who steps up for themselves and others, and who delivers with impact? Then we want to hear from you!

What we offer

We’re committed to supporting our employees through every stage of their career. Here’s what you can expect as a full-time or part-time permanent team member:

• Career Development Opportunities for career advancement, access to industry-leading learning programs and up to $2,000 annually towards education reimbursement.

• Health & Wellness: Flexible health and dental benefits, plus a $5,000 mental health benefit to support your well-being.

• Time Off: In addition to regular vacation and personal days, we support community involvement with a volunteer day. 

• Financial Security: Company-matching pension plan, share ownership program and additional investment options.

• Rewards and Recognition: Employee recognition programs, service milestone celebrations, employee discounts and more!
• Emphasis on Community We provide a workplace where employees feel connected and supported through Employee Resource Groups (ERGs), mentorship programs, social clubs and events.

Learn more about Canada Life

We’re committed to removing barriers and ensuring equal access to employment. Applicants requiring reasonable accommodation during the application process may contact talentacquisitioncanada@canadalife.com All information provided will be handled in accordance with applicable laws and Canada Life policies.

Canada Life would like to thank all applicants, however only those who qualify for an interview will be contacted

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