Job Description

The West Kowloon Cultural District Authority welcomes exceptional talent with a passion to realise the vision and mission of making the West Kowloon Cultural District a prime local and international destination for arts, culture and entertainment.

We are seeking a strategic and visionary Manager, Product Marketing to define and drive the go-to-market strategy for our commercial product ecosystem. You will be responsible for positioning our diverse portfolio of tickets, memberships, and merchandise as a cohesive brand. Your mission is to create compelling narratives, execute integrated campaigns, and empower our channels to drive growth and market leadership.

You will be responsible for :

• defining the core value proposition, messaging architecture, and unique selling propositions for all portfolio products. Develop and execute the go-to-market strategy and plan for the product portfolio;

• collaborating with BU marketing teams, digital teams, curatorial teams, and producer teams to ensure consistent and effective messaging;

• leading the creation of all key GTM assets, from sales kits and sales content to training materials;

  • Core Product Documents: Product Fact Sheets, Positioning Statements, and Competitive Landscape Analysis.

  • Sales Enablement Tools: Partner Sales Kits, Product Training Decks, and tailored content.

  • Marketing & Digital Collateral: Key Messaging Guides, creative briefs for visual assets, and copy for digital channels (website, app).

  • Legal & Compliance: Clear and comprehensive Terms & Conditions for all product bundles.

• analysing market trends, campaign performance, and customer insights to continuously optimise GTM activities; and

• performing any other duties from time to time as reasonably assigned by the Authority.

You should :

• possess a Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus;

• have 8+ years of experience in product marketing, portfolio marketing, or GTM role, preferably in tourism, lifestyle, retail or e-commerce;

• have proven track record in developing successful GTM strategies and marketing plans for complex product portfolios;

• have exceptional communication, presentation, and storytelling skills and ability to translate technical product features into customer-centric benefits;

• have strong analytical skills and experience with marketing analytics tools (e.g., Google Analytics, Tableau, or similar); and

• be proficient in English and Cantonese is required. Mandarin is a plus.

For interested parties, please submit your application with detailed CV on or before following date. Applicants are encouraged to submit their applications as soon as possible. The review of applications will continue until post is filled.

20-05-2026

Data collected will only be used for job application processing. Your data may be accessed by our appointed recruitment consultants who have agreed to keep confidence of all personal data in not less than the standards applicable to us. Applicants not being invited for interview within 4 weeks from the submission date may assume their applications unsuccessful.

All related information will be kept up to 24 months and all personal data will be destroyed afterwards.

For more information, please visit https://www.westk.hk or contact:

Jason Wong /+852 22000285